FOR IMMEDIATE RELEASE
January 15, 2002

Superior Light Output is Feature of New, Improved ALPHA Window Display

(Milwaukee, Wisconsin) - Adaptive Micro Systems, Inc., (ADAPTIVE) today introduced a new and improved version of its popular ALPHA Window Display. This new, indoor display uses super-bright, 4-inch tall characters to attract attention and draw customers into retail stores. Offering significantly more light output than its previous version, the ALPHA Window Display delivers text or graphic messages with impact from 15- to 200-feet away, day and night.

The ALPHA Window Display includes an infrared keyboard that allows promotional messages to be entered at a moment's notice. Over 80 messages may be stored in memory, and may be scheduled to appear at specific times of the day or week. Typical messages include promoting hours of operation, help wanted, weekly / daily specials, upcoming events / attractions, promotion of high impulse sales, and much more.

Five operating speeds, six character fonts, and 26 attention-getting motion operating modes, enables the ALPHA Window Display to meet the advertising needs of just about any in-store window application. In addition, a one-time investment in electronic display technology provides substantial savings over time as compared to unattractive and expensive static signage. Convenient options include an Ethernet LAN adapter for network communications, a RF interface for wireless control, and display of live news, sports or weather updates. The RS232/485 PC interface can be used to connect one or multiple displays to a desktop PC by purchasing optional software.

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Founded in 1978, Adaptive is the leading manufacturer of electronic LED message displays and software programs. Offering a full product line of standard and custom electronic messaging displays and components, the line includes the brand names ALPHA, ALPHAVISION and Smart Alec.

Additional information is available by calling 414-357-2020, or by visiting Adaptive's website at http://www.adaptivedisplays.com

Adaptive Micro Systems
7840 N. 86th Street
MIlwaukee, WI 53224
Phone: 414-357-2020
Fax: 414-357-2029
E-Mail: sales@adaptivedisplays.com
Website URL: www.adaptivedisplays.com