FOR IMMEDIATE RELEASE
January 14, 2002

Roland Earns GPA's TruGiclée Approval

Irvine, CA. January 14, 2002 Roland DGA Corporation today announced that its Hi-Fi JET pigment inkjet printers have been approved by the Giclée Printers Association (GPA) to produce TruGiclée fine-art reproductions.

"Roland has been chosen for one reason and one reason only," said Barbara Galang, GPA Director of Equipment R&D. "Their current technology meets or exceeds the collective standards of the GPA. We appreciate their dedication. They deserve the industry's gratitude, as they are an essential component in TruGiclée art reproduction."

Created with the latest printing techniques and the best possible equipment, a TruGiclée will match the original and last for years. Currently, the GPA has only approved a handful of printers - the Iris 3047 and the Roland Hi-Fi JET PRO and Hi-Fi JET.

"With print quality that rivals continuous tone, Roland inkjet printers allow artists and photographers to create museum-quality prints that capture even the most subtle nuances of the original," said Dave Goward, Roland Vice President of Sales and Marketing. "We are honored that the Hi-Fi JET and Hi-Fi JET PRO meet the Giclée Printers Association's high standards for producing a TruGiclée."

GPA-approved pigment inks include Bulldog Ultra and Roland Pigment ink. Approved media include Somerset, Hahnemühle and Roland Concord Rag fine art paper; Bulldog NIJ and NIJ Matte canvas; and Bulldog Ultra coating. The GPA is currently testing additional inkjet materials.

Hi-Fi JET PRO
The eight-color Hi-Fi JET PRO employs variable droplet technology to produce silky smooth, grain-free results. Using Roland pigment ink, the "V8" prints with eight colors (CMYK + OGLcLm) to print smooth, natural color transitions with a huge color gamut.

Hi-Fi JET
The Hi-Fi JET piezo inkjet printer has revolutionized the fine art and photo reproduction markets. It is favored among fine artists, photographers, color proofers and print-for-pay shops for its ability to produce stunning, hi-fidelity graphics. The 6-color Hi-Fi JET has a massive color gamut with the ability to reproduce smooth skin tones, pastels and rich shadows.

GPA's Nine Principals

1. The ability to exactly reproduce original artwork.
2. The reproduction process bears no evidence of the technology used.
3. The printer adheres to archival standards consistent with that of a collectable fine art print.
4. The reproduction represents the highest quality product available to this culture, at this time.
5. The printer fully discloses the products used in his art reproduction.
6. The printer enjoys a generally recognized reputation for honesty and integrity amongst his customers and peers.
7. The artisan producing (or supervising the production of the work) has been certified as a Master Printer by the GPA.
8. The printing company participates in an on-going research and development effort to improve his craft and the GPA.
9. As a GPA member, I will actively educate my customers and the industry as to the meaning and value of a TruGiclée. I will encourage my customers to do the same.

About the GPA
The Giclée Printers Association (GPA) is a group of printers that was formed out of the necessity for standards in fine art printing. The GPA TruGiclée emblem guarantees quality and longevity. For more information on the GPA, please visit the website at http://www.trugiclee.org.

About Roland DGA
Roland DGA Corporation is the North and South American marketing, sales and service arm of Roland DG Corporation - a worldwide leader in the sign making, graphic arts, fine art, photography, engraving and 3D modeling industries. Established in 1983, Roland DGA serves as a two-way bridge between the manufacturing of dynamic technologies and the creative professionals who put these products into action.

Roland DGA is ISO-9002 certified. Major products include the Hi-Fi JET PRO and Hi-Fi JET printers, SOLJET and CAMMJET inkjet printer/cutters, ColorCAMM PRO thermal transfer printer/cutters, CX PRO Series vinyl cutters, EGX Series engravers, and 3D scanning and milling machines. Roland DGA is headquartered in Irvine, CA, with international headquarters in Japan. For more information, please call (800) 542-2307 or visit the website at http://www.rolanddga.com.