FOR IMMEDIATE RELEASE
March 11, 2002

MAGIC® BRAND ADDS NEW AND IMPROVED DMXDFII GLOSSY DRY TRANSFER PRODUCT WITH FLUOREX® BRAND PROTECTION

Fluorex Barrier Protects the Graphic from Abrasion, Stains, and Graffiti

SOUTH HADLEY, Mass­ Magic® brand today announced the addition of a new and improved glossy Magic Dry Transfer product with Fluorex® brand protection to its line of electrostatic media products. Magic DMXDFII features the unique characteristics of a Fluorex protective and image-enhancing layer resulting in a finished product that offers a higher gloss level and image density than current wet transfer methods.

Magic DMXDFII is ideal for short-term, indoor and outdoor promotional vinyl graphics applications such as vehicle graphics, murals, banners, theatrical sets, bus panels and trade show booth images. The added protection of the Fluorex layer eliminates the need for over-lamination, and output may last as long as one year outdoors. DMXDFII is also designed for use with the three existing grades of Magic wallpaper receivers, making it an ideal solution for producing digital wallcoverings.

“A development in the production of electrostatic printer media has delivered a new generation of Dry Transfer products,” said Ed McCarron, product manager at Rexam

Image Products. “This latest innovation represents a major breakthrough in performance, specifically improving density and durability.”

Compatible with Xerox and 3M printers, DMXDFII offers up to a 50 percent reduction in finishing time compared to wet transfer methods. The Fluorex brand protection provides improved durability, meeting post-printing application requirements such as shipping, finishing, and posting the printed image.

Magic’s new and improved electrostatic Magic Dry Transfer media will initially be available in the following size with wider widths to follow:

Magic DMXDFII Glossy Dry Transfer Media with Fluorex® brand protection

Size       Part Number
54” x 400’      17264