FOR IMMEDIATE RELEASE
March 14, 2002

NUR Macroprinters to highlight new products at ISA Sign Expo 2002

San Antonio, TX; March 14, 2002 - NUR Macroprinters (Nasdaq: NURM), a global market leader in wide and superwide digital printing solutions for the out-of-home advertising market, will be highlighting a host of recently announced wide format printing systems and its comprehensive consumables offerings of inks and media at the upcoming International Sign Association's Sign Expo 2002 conference and exhibition, April 4-6, 2002, at the Orange County Convention Center in Orlando, FL.

Equipment on display in the NUR America booth #1502 will include the NUR Fresco(tm) HiQ 3200 digital production press and the NUR Salsa Ultima(tm) 3200 photorealistic printer. The company will also feature demonstrations of the new NUR FabriGraph(tm) DS1500 for production-oriented textile printing applications in its first public showing in the U.S. All of these machines are available for immediate delivery and will be running live demonstrations of a wide variety of application samples, sizes and substrates to showcase the breadth of NUR's capabilities and consumables offerings for out-of-home advertising.

In addition to the new machines, NUR Macroprinters plans to provide a preview of its newest wide format photorealistic production printer under development.

"We are pleased to be showcasing to ISA Sign Expo 2002 attendees our new NUR FabriGraph printers designed to handle a wide variety of textile signage printing applications," says Rick Clarke, president of NUR America. "There is increasing interest in the textile market because textile substrates address growing environmental and safety concerns. Textile signage, for banners and POP applications, is also lightweight and compact, which allows for reduced shipping and storage costs."

"Most significantly, customers are telling us that textile printing is a profitable new service for which they can and do charge a premium. Our new NUR FabriGraph printers provide optimal productivity and quality levels for those currently printing textile applications and they open up new business opportunities to sign printers not currently equipped to produce textile signage."

NUR's new NUR FabriGraph printers are based on NUR Macroprinters' market leading wide-format digital printing technology that has been adapted for digital dye sublimation printing. The NUR FabriGraph product line includes the NUR FabriGraph DS3200 10.5 ft. (3.5m) wide machine and the NUR FabriGraph DS1500 at 5 ft. (1.5 meters) wide. A heat press will be in the booth adjacent to the NUR FabriGraph DS1500 printer to demonstrate how the dye sublimation output from the machine can be easily transferred onto a wide variety of textile substrates used for banners and related textile signage.

The new NUR Fresco HiQ printers that the company had planned to introduce at the cancelled SGIA show, are available in both the 1800 (6 foot or 1.8 meters wide) and 3200 (10.5 foot or 3.2 meters wide) models. The NUR Fresco HiQ printers feature a full print head warranty and provide additional substantial enhancements over the original NUR Fresco models in the areas of image quality, color gamut, text sharpness, operational ease, improved uptime and productivity. They also support double-density printing for producing backlit signage. All NUR Fresco machines in the field can be upgraded with the NUR Fresco HiQ enhancements.

The NUR Salsa Ultima series of affordable, photorealistic printers will also be displayed at NUR's booth and at Wasatch Computer Technology's booth #331. The NUR Salsa Ultima series is unparalleled in the areas of image quality, color matching, material handling and reliability. There are four models in the series: the NUR Salsa Ultima 1500, 2400, 3200 and 5000 -wide-format, 600 dpi, 8-color photorealistic printers that print at 5, 8, 10 and 16 feet (1.5, 2.4, 3.2 or 5 meters) wide respectively.

About NUR Macroprinters Ltd.
NUR Macroprinters (Nasdaq: NURM) is a global market leader in wide and superwide digital printing solutions for the out-of-home advertising market. >From its photorealistic printers to its high throughput production presses, NUR's comprehensive line of digital printers and consumables addresses the complete range of wide and superwide format digital printing requirements. NUR's fully digital printing solutions help customers in worldwide deliver the high quality and fast turnaround they need to meet their customers' wide ranging printing requirements.

About NUR America, Inc.
NUR America, Inc. is a subsidiary of NUR Macroprinters Ltd. (Nasdaq: NURM), a world leader in the development manufacturing, marketing, and servicing of wide-format inkjet printing systems and consumables. Headquartered in San Antonio, TX, NUR America is responsible for marketing, sales, and service operations in North, Central, and South America.

More information about NUR America and NUR Macroprinters can be found on the Internet at www.nur.com.

North America & Latin America:
Marijohn Guthrie
Manager, Marketing Communications
NUR America, Inc.
Phone: (210) 431-8580
Email: marijohng@nur.com

Corporate:
David Wexler
Manager, Marketing Communications
NUR Macroprinters Ltd.
Phone: +972-8-914-5471
Email: davidw@nur.com