FOR IMMEDIATE RELEASE
April 8, 2002
New inks and software further enhance photorealistic quality and increase cruising speed of NUR Salsa™ Ultima wide-format printers
Lod, Israel; April 4, 2002 NUR Macroprinters (Nasdaq: NURM), a leading supplier
of wide-format and superwide digital printing systems and consumables for out-of-home
advertising, today announced a new ink set, Version 3.0, and new control software,
Version 4.3, for its line of NUR Salsa™ Ultima affordable, wide-format photorealistic
printers.
The cost-effective NUR Salsa Ultima series printers, available in 4 models for
producing photorealistic output in shorter runs in widths from 1.5m to 5m (5
ft.-16 ft.) are one of the most popular ranges of wide-format digital printers
on the market today. There are currently more than 450 NUR Salsa and Salsa Ultima
units installed worldwide.
The new Version 3.0 inks for the NUR Salsa Ultima printers provide a wider color
gamut, accurate dot gain, optimized impact drying, better light ink balance,
and higher density printing while eliminating drop outs. The result is greatly
enhanced image quality for true photorealistic printing. The new ink formula
also provides a longer “open bottle” life and does not require auto-purging,
resulting in savings through reduced ink consumption.
The new Version 4.3 software for the NUR Salsa Ultima printers, while retaining
the Ultima series' unique dot placement algorithm another key to the printers'
high image quality includes the 'custom-mode' feature that enables users to
define the appropriate combination of print speed and quality based on the unique
requirements of the individual application to be printed.
Comments beta tester Nico Van-Straaten, CEO of Van-Straaten Vlaggen B.V. of Netherlands,
“The wide gamut, better dot gain and low oxidation rate of the new ink enabled
us to consistently increase printing speed while keeping the exceptional image
quality we are used to obtaining from the NUR Salsa Ultima.”
Van Straaten's company has been using the new ink version and software for over
three months. He has found that the new ink version reduces ink consumption and
outperforms the image quality of the previous ink in every printing mode. This,
in combination with the flexibility of the new software version, enables practical
higher effective speed of the machine.
Availability
The new Version 3.0 inks and Version 4.3 software for the NUR Salsa Ultima printers
are available immediately.
About NUR Macroprinters Ltd.
NUR Macroprinters (Nasdaq: NURM) is a global market leader in wide and superwide
digital printing solutions for the out-of-home advertising market. From its photorealistic
printers to its high throughput production presses, NUR`s comprehensive line
of digital printers and consumables addresses the complete range of wide and
superwide format digital printing requirements. NUR`s fully digital printing
solutions help customers worldwide deliver the high quality and fast turnaround
they need to meet their customers` wide ranging printing requirements. More information
about NUR Macroprinters is available at www.NUR.com.
Certain statements made herein that use the words "estimate," "project," "intend,"
"expect," "believe" and similar expressions are intended to identify forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995. These forward-looking statements involve known and unknown risks and
uncertainties which could cause the actual results, performance or achievements
of NUR Macroprinters Ltd. to be materially different from those which may be
expressed or implied by such statements, including, among others, changes in
general economic and business conditions and specifically, decline in demand
for NUR Macroprinters Ltd.'s products, inability to timely develop and introduce
new technologies, products and applications and loss of market share and pressure
on prices resulting from competition. For additional information regarding these
and other risks and uncertainties associated with the Company's business, reference
is made to NUR Macroprinters Ltd.'s reports filed from time to time with the
Securities and Exchange Commission.
North America & Latin America:
Marijohn Guthrie
Manager, Marketing Communications
NUR America, Inc.
Phone: (210) 431-8580
Email: marijohng@nur.com
Corporate:
David Wexler
Manager, Marketing Communications
NUR Macroprinters Ltd.
Phone: +972-8-914-5471
Email: davidw@nur.com
