FOR IMMEDIATE RELEASE
April 4, 2002
MAGIC BRAND INTRODUCES ITS ECONOMY INK JET SCRIM BANNER
New Banner Media Offers Low-cost Alternative Vinyl Solution
SOUTH HADLEY, Mass, April 4, 2002 Magic® brand is expanding its ink jet banner media line with new DMVB14, a cost-effective, one-sided scrim vinyl banner alternative.
New Magic DMVB14, in comparison to other economy scrim vinyls, offers better ink and coating adhesion and delivers higher ink densities and improved color gamut. In addition, the new scrim vinyl banner exhibits longer shelf life and greater image stability in its class due to lower levels of placticizer in the vinyl.
“Competitors in the economy scrim vinyl category have achieved cost advantages, but not without significant sacrifices in quality,” said Dan Halkyard, marketing director for display media at Rexam Image Products. “DMVB14 holds ink very well, provides impressive image quality and gives off much lower levels of offensive odors, characteristic of inexpensive vinyls. It is ideal for applications where a one-sided scrim vinyl is specified or preferred, even though the banner will be displayed for a short period of time and will only be viewed from one side.”
However, for applications that require increased durability of up to one-year life expectancy indoors or out, customers still rely on Magic’s proven performer, premium scrim vinyl DMVB15. “We will now be able to offer two levels of price performance in the ink jet scrim banner category, giving our customers increased freedom of choice to meet their job requirements,” said Halkyard.
DMVB14 may be used for both indoor and outdoor applications and is compatible with most thermal and piezo, oil and some solvent-based ink jet printers.
Magic DMVB14 will be offered in the following sizes and prices:
Magic DMVB14 Scrim Vinyl Banner
Size
24” x 40’
36” x 10’
36” x 40’
36” x 75’
42” x 50’
50” x 50’
50” x 75’
54” x 50’
60” x 50’
* For pricing, call an authorized Magic reseller
For more information about DMVB14 scrim vinyl, visit our Web site at www.magicinkjet.com.
The Magic brand offers an array of digital imaging media products manufactured and marketed globally by Rexam Image Products, a world leader in the manufacture of coated paper, film and specialty substrates for imaging and electronic technologies. The company’s products include: imaging substrates for graphics, desktop, proofing, design engineering applications and information storage; electronic films for applications in printed wiring boards, flexible circuits, ceramic passive components; high temperature, conductive and shielding tapes; conductive films; weatherable films; and microfilm. Rexam Image Products has seven manufacturing facilities in the United States and Europe. Headquartered in Western Massachusetts in the U.S., Rexam Image Products is a wholly owned subsidiary of Rexam Inc., the U.S. division of Rexam PLC.
Rexam Image Products
28 Gaylord Street
South Hadley , MA 01075
Phone: 800-343-0818
Fax: 413-536-4414
E-Mail: susanl@svmpr.com
Website URL: www.rexamimageproducts.com
