FOR IMMEDIATE RELEASE
April 29, 2002

MAGIC (R) BRAND EXPANDS ITS PRESSURE-SENSITIVE MEDIA LINE WITH NEW DMVLA4 & DMVLA4X MATTE CALENDERED VINYL

MAGIC(R) BRAND EXPANDS ITS PRESSURE-SENSITIVE MEDIA LINE WITH NEW DMVLA4 & DMVLA4X MATTE CALENDERED VINYL

New Pressure-sensitive Ink Jet Vinyl Offers a Economical Alternative for Printing Short-term Mounted Signs

SOUTH HADLEY, MA, April 29, 2002 ­ Magic(R) brand announced today the addition of DMVLA4 matte calendered vinyl to its pressure-sensitive adhesive, wide format ink jet media options. This new adhesive-backed vinyl media offers a lower-cost option for mounted signs and displays for indoors and outdoors. Its specialized coating makes it compatible with most pigment-based inks.

DMVLA4 is a white, opaque, 4-mil, matte, calendered vinyl with a permanent, solvent-based pressure-sensitive adhesive backing. Its design makes it compatible with pigmented inks used with Encad NovaJet(R), ColorSpan(R), Hewlett-Packard DesignJet(R), and Epson 9500 printers as well as aqueous piezo printers such as Epson(R), Mimaki(R) and Mutoh(R). DMVLA4X is designed especially for Xerox Xpress(R) and X2(R) systems. DMVLA4 also features a water-resistant coating, good for outdoor applications for up to three-months without over lamination.

“Digital imaging professionals are always looking for options - to better address each customer’s requirements and manage production costs. New DMVLA4 provides digital printers with a more economical PSA vinyl alternative,” said Ed McCarron, product manager. “DMVLA4 will be a sound and reliable performer with greater durability that PSA polypropylene and heavyweight papers. While DMVLA5 remains the most robust calendered PSA vinyl in the Magic line, new DMVLA4 is the ideal alternative for cost-sensitive, shorter-term jobs.”

The Magic brand family of pressure-sensitive products includes polypropylene DMPPM7PSA, heavyweight coated matte paper DMPG170PSA, premium gloss vinyl DMVHA5 and matte vinyl DMVLA5, clear low-tack polyester film DMCCF4, resin-coated photobase papers - glossy DMPHA7 and lustre DMPLA7, and cast vinyl DMCVLA3.

An expanding library of ICC color management profiles for Magic media can be found at www.magicinkjet.com, and are downloadable for specific RIP, printer, ink, media and operating system combinations.

Magic DMVLA4 matte, calendered, pressure-sensitive, wide format ink jet vinyl is available in the following sizes:
Magic DMVLA4 Matte Pressure-Sensitive Ink Jet Vinyl

Size         Part Number
24” x 40’       44949
36” x 10’       44950
36” x 40’       44951
36” x 75’       44952
42" x 40'       44653
50” x 40’       44954
50” x 75’       44995
54” x 40’       44955
60” x 40’       44956