FOR IMMEDIATE RELEASE
August 12, 2002
NUR Media Solutions launches NURPAPER™ BlueBack Wet-Strength
Louvain-la-Neuve, Belgium, 12 August 2002 - NUR Media Solutions (NMS), the NUR
Macroprinters Ltd. (Nasdaq:NURM) subsidiary that develops and markets a range
of consumables for use with wide and superwide format printers, today announced
a new blueback paper for solvent-based inks that has been specifically designed
for short-duration indoor and outdoor poster and billboard applications.
Called NURPAPER™ BlueBack Wet-Strength, the new paper is targeted at indoor and
outdoor, short-duration graphics and advertising applications. The paper base
ensures the new substrate is easy to dispose of, making it a cost-effective “green
solution.”
The blueback layer on the back of the NURPAPER BlueBack Wet-Strength media makes
the paper opaque so graphics printed on the substrate, when mounted, will provide
99% opacity in wet and dry conditions. The “Wet-Strength” attribute of the new
paper ensures printed applications will retain their strength even when several
layers are securely glued on top of each other.
“The increasing demand for short run, on-demand personalized wide-format digital
printing has placed new demands on consumables, and particularly on paper,” says
Dirk Driesen, R&D Director at NUR Media Solutions.
Driesen continues, “Customers are now looking for better characteristics in texture
and appearance and overall process performance for short-run graphics that are
displayed for a short period of time. Most papers fall into two categories. Some
have good density, but present bleeding problems. Others have good absorption,
but lack optical density and contrast. Our NURPAPER BlueBack Wet-Strength paper
combines the best of both worlds. It is designed to deliver good density and
contrast characteristics, resulting in sharper printouts.”
The new NURPAPER BlueBack Wet-Strength paper from NMS is available in 1.6-meter
wide (5 foot) rolls of 500 meters (1640 feet) in length and is compatible with
all solvent-based wide-format digital printers that can accommodate 1.6-meter
rolls. Available for worldwide delivery immediately, NURPAPER BlueBack Wet-Strength
is the first product in a new range of NURPAPER paper-based substrates NMS will
be launching over the coming months.
About NUR Media Solutions
NUR Media Solutions (NMS), a wholly owned subsidiary of NUR Macroprinters
Ltd., develops and markets a range of high quality consumables for wide-format
and superwide digital printing applications. NMS products include inks, clear
coats and a range of specialist printing substrates that enable print service
providers to optimize the performance of their printing equipment. NUR Media
Solutions is focused on providing total solutions that allow our customers to
enhance print quality, reduce production times,
improve reliability and, above all, to develop new products and services that
take advantage of emerging business opportunities. More information about NUR
Media Solutions is available at http://www.nurmedia.com.
About NUR Macroprinters Ltd.
NUR Macroprinters (Nasdaq: NURM) is a global market leader in wide and superwide
digital printing solutions for the out-of-home advertising market. From its photorealistic
printers to its high throughput production presses, NUR's comprehensive line
of digital printers and consumables addresses the complete range of wide and
superwide format digital printing requirements. NUR's fully digital printing
solutions help customers worldwide deliver the high quality and fast turnaround
they need to meet their customers' wide ranging printing requirements. More information
about NUR Macroprinters is available at http://www.NUR.com.
NUR Media Solutions
,
Phone: +32-10 48 3662
Fax:
E-Mail: jand@nur.com
Website URL: www.nurmedia.com
