FOR IMMEDIATE RELEASE
August 16, 2002

Xstream Signage Network - Digital Signage Software

ATLANTA, GA, August 16, 2002 ­ Xstream Solutions is bringing tomorrow’s technology into today’s market place. Since the first release of the Xstream Signage Network software back in 2000, Xstream Solutions continues to turn heads. Multimedia is one of the hottest avenues for promoting products and services today. By integrating technology into today’s marketplace, retailers have a new, exciting way to promote their products and services.

No other in-store advertising medium offers retailers as many ways to reach consumers like the Xstream Signage Network (XSN). This venue offers a unique network of advertising possibilities that target consumers in the best possible environment ­ while they are in the frame of mind of buying a retailer’s products and services and at the point of purchase.

By implementing the XSN into retail locations, retailers will now be able to reach their consumers in a dynamic and cost effective way. Digital signage is no longer a thing of the past. It is certainly here to stay and Xstream Solutions has invested in the development of digital signage solutions for point of purchase messaging.

Benefits of the Xstream Signage Network:
The XSN offers retailers a number of benefits to reach consumers. The XSN can influence a consumer’s buying and decision-making process when selecting products. The motion of the changing content attracts more attention than static posters and traditional POP. The moving images receive 10% more eye contact than static signage. One of the biggest benefits is the ability to change advertisements in multiple locations quickly through the internet which will allow more information and signage about a retailer’s products and services to be displayed to consumers.

One of the key benefits of the XSN is that it allows retailers to day-part advertisements so that they can target certain demographics at different times during the day. Just imaging the ability to target the different clientele that visits retailers throughout the day and being able to show the right advertisements to the right demographics. Now that is power!

XSN Player
The XSN Player is the digital signage solution that drives the advertisements at the point of purchase. The XSN Player can display messaging on plasma screens, flat screen LCD monitors, TV screens or front and rear projectors which can be mounted throughout a retail establishment. The XSN Player gives the retailer the ability to communicate with consumers through the use of static advertisements, animation advertisements, picture-n-picture videos or full screen videos or a mixture of all. All the XSN Players can be controlled remotely from one location.

XSN Content Manager
The XSN Content Manger is a powerful tool that allows the management of all the XSN Players across an organization. The XSN Content Manager allows the administration, the scheduling of content and the publishing of advertisements to each XSN Player. The power of the XSN Content Manger comes from the ability to micro-place XSN Players within an organization. Just imagine the ability to send out content based on a region, a state, a city, a store, a department or even a certain gondola within that department. That is the power of the XSN Content Manager.

To find out more about our XSN digital signage solution, visit our web site at www.xstreamsolutions.com

Xstream Solutions, Inc. is a leading provider of software solutions and hardware integration to many of the largest industries today. Headquartered in Atlanta,GA, Xstream Solutions develops sophisticated software for institutions and bundles this technology with the latest hardware solutions on the market. For more information, call Xstream Solutions at (770) 552-5553 in the U.S. or contact your nearest Xstream Solutions office or distributor.

All product, company or organizational names are the property of their respective owners.

Xstream Solutions, Inc.
Atlanta, GA
Phone: 770-552-5553
Website URL: www.xstreamsolutions.com