FOR IMMEDIATE RELEASE

MACtac® Electroluminescent Technology Brings POP! to P-O-P: High-volume Capabilities Appeal to Point-of-Purchase Graphics Manufacturers

Stow, Ohio ­ 2003 ­ Point-of-purchase displays are making great impressions on consumers through the use of electroluminescent (EL) lighting. This low-cost, longer-lasting lighting alternative allows point-of-purchase designers to backlight exhibits, accentuate signs, highlight borders and illuminate images. And EL lamps ensure lasting displays as they generate little heat and resist vibration and impact.

MACtac® Technical Products recently added EL production capabilities to its high-volume manufacturing line, greatly reducing its customers’ costs and production time. This unique process allows MACtac to provide several benefits:

• EL lamps can be ordered or cut to a specific shape
• Infinite color choices
• Lower caliper EL lamps provide flexibility and conformability for irregular, non-flat surfaces
• Custom, pressure sensitive adhesive mounting available
• High-volume capabilities
• Accentuate/backlight graphics for visual impact