FOR IMMEDIATE RELEASE
February 19, 2003

ISA Introduces Video Product Showcase At The International Sign Expo

Alexandria, VA. (February 19, 2003) ­ The International Sign Association (ISA) announced today the introduction of the ISA Video Product Showcase, which will be broadcast during the International Sign Expo in Las Vegas, Nevada, April 2­5, 2003.

The program will consist of product demonstration videos from exhibitors, professionally edited and continuously looped on a 9’ x 12’ display immediately outside the entrance of the trade show floor. The video will run during registration hours April 2­5.

"This exciting new program will provide exhibitors an excellent opportunity to showcase their premiere products to every single attendee," states ISA President & CEO Dean Garritson.

Concurrently, this program provides attendees and the media a one-stop shopping arena to obtain new information about those products.

For more information about the International Sign Expo visit www.signexpo.org or call (703) 836-4012.

ISA is a 2,200 member organization composed of manufacturers, users, and suppliers of on-premise signs and sign products produced by more than 400,000 employees in all 50 states and 69 foreign countries. ISA exists to support, promote, and improve the $30 billion-a-year sign industry, which sustains the nation’s nearly $3 trillion-a-year retail industry.

International Sign Association
707 N. Saint Asaph Street
Alexandria, VA 22314
Phone: 703-836-4012 • Fax: 703-836-8353

For Exhibitor Information - Virginia Gonzalez - virginia.gonzalez@signs.org

For Advertising Information - Janay Rickwalder - janay.rickwalder@signs.org

For Education Information - Patricia Hayden - patricia.hayden@signs.org

For Convention & Housing Information - Leander Gholeston - leander.gholeston@signs.org Website URL: www.signexpo.org