FOR IMMEDIATE RELEASE
February 28, 2003

ISA's International Sign Expo Pressroom Open for Business

Alexandria, VA. (February 28, 2003) - The International Sign Association (ISA) announced today the availability of ISA's on-site and online pressroom for the 57th Annual International Sign Expo in Las Vegas, Nevada, April 2-5, 2003.

Exhibitors intending to announce products and issue press releases are encouraged to e-mail press releases to ISA or leave them at the on-site office. The pressroom will also be the publishing center for ISA's daily Expo News.

In addition to the on-site and online pressrooms, exhibitors have the option of participating in ISA's newest member service, the Video Product Showcase. This program will consist of product demonstration videos from exhibitors, professionally edited and continuously looped on a 9' x 12' display immediately outside the entrance of the trade show floor. The video will run during registration hours April 2-5.

"Utilizing ISA's print and video media services will deliver a 'One-Two Punch' in getting your company's image out to every single attendee," states ISA Communications and PR Manager Janay Rickwalder.

For more information about the International Sign Expo visit www.signexpo.org or call (703) 836-4012. Electronic press releases can be e-mailed to janay.rickwalder@signs.org. To receive more information about the ISA Video Product Showcase, contact dan.magnolia@signs.org.

ISA is a 2,200 member organization composed of manufacturers, users, and suppliers of on-premise signs and sign products produced by more than 400,000 employees in all 50 states and 69 foreign countries. ISA exists to support, promote, and improve the $30 billion-a-year sign industry, which sustains the nation’s nearly $3 trillion-a-year retail industry.

International Sign Association
707 N. Saint Asaph Street
Alexandria, VA 22314
Phone: 703-836-4012 • Fax: 703-836-8353

For Exhibitor Information - Virginia Gonzalez - virginia.gonzalez@signs.org

For Advertising Information - Janay Rickwalder - janay.rickwalder@signs.org

For Education Information - Patricia Hayden - patricia.hayden@signs.org

For Convention & Housing Information - Leander Gholeston - leander.gholeston@signs.org

Website URL: www.signexpo.org