FOR IMMEDIATE RELEASE
magink Display Technologies Expands Digital Ink Billboard Activity into Scandinavia
magink and LFP Scandinavia to Bring Digital Ink Technology to Scandinavia
Copenhagen, Denmark and New York - September 4, 2003 -- magink display technologies Inc., developer of the world's first full-color digital ink displays, announced today that it has agreed to work with LFP Scandinavia, a distribution company dedicated to supplying solutions based on traditional and new technology to the Graphics industry, to introduce magink's groundbreaking digital ink outdoor advertising technology in Scandinavia.
The first demonstration unit will be placed in Copenhagen, Denmark. LFP expects to deploy other units in Sweden, Norway and Finland shortly after the introduction in Copenhagen. The expansion by magink into Scandinavia follows the launch of magink full-color digital ink billboards in the United Kingdom, Canada, Israel, Japan, the United States and Panama.
Requiring little electricity, magink digital ink billboards are highly visible in sunlight and can be changed instantaneously based on factors such as viewer reaction, time of day, location, sales results or current events. The displays can be networked together and controlled via magink's networking solution for digital displays (NSDD), and provide outdoor media companies with new revenue streams, including the ability to sell space by day-part.
"magink's digital ink billboards are revolutionary," said Rolf Steno, CEO of LFP Scandinavia. "As a supplier to the graphics industry with years of experience in the advertising market, we recognize the potential of magink's digital ink technology to completely overhaul our industry. We believe we are getting in on the ground floor of what will be the preferred advertising medium of the future," he added.
magink's digital ink displays, manufactured under an agreement with Mitsubishi Electric Corp., the creators of Diamond Vision, reduce printing and manpower expenses associated with conventional outdoor advertising. The high-resolution displays offer advertisers a far more versatile creative canvas. Production and installation costs are also curtailed by eliminating the need for paper or vinyl.
"LFP Scandinavia has a history of innovation and superior customer service," said Ran Poliakine, magink CEO. "By embracing our technology, LFP Scandinavia is continuing its long-standing tradition of delivering the most innovative product possible to its customers. We look forward to a long and mutually beneficial relationship with them."
About LFP Scandinavia ApS
LFP Scandinavia is a Scandinavian distribution company dedicated to supplying solutions based on traditional and new technology to the Graphics industry. Our mission is to apply the different technologies to commercial applications, which can be marketed as leading edge solutions that value-adds our clients business and enriches the industry's supply portfolio. With the rapid changes in technological evolution, LFP aims to be the preferred industry partner, with whom our customers can interface at all levels of their businesses.
LFP's customers are the traditional reprographic and printing companies, the service bureaus and the advertising & media agencies. LFP is also working with local retail stores and larger retail chains regarding solutions for in-store marketing, POS materials and outdoors signage/marketing.
LFP is a company that has specialized since 1997 on in- and outdoor large format solutions. Our focus is production within the graphical market, and we have been an essential part of the deployment of large format equipment, accessories and know-how within the Scandinavian region since 1995 and are proudly considered as one of the innovators within the industry.
About magink display technologies, Inc.:
magink display technologies, Inc. develops proprietary, full-color, commercially-viable digital ink technologies. The company's mission is to continuously diversify its core digital ink technology and provide digital display applications and solutions - capable of delivering static images and full-motion video - to a broad array of global industries. Potential display application categories include, but are not limited to outdoor advertising and other large-scale displays; consumer electronics devices such as PDAs, wireless phones and televisions; in-store retail promotional displays; and other flat-panel displays targeting the worldwide consumer and business-to-business marketplace.
Based in New York City, magink was established in 2000 after a two-year incubation within SixEye Media Technologies Group. Research and development centers are located in Israel and the United Kingdom. magink display technologies has attracted a top tier board of advisors, chaired by Don Davidson, former president and CEO of Gannett Outdoor.
Magink Display Technologies, Inc.
304 Park Avenue South, 11th Floor
New York, NY 10010
Phone: 212-590-2381
Fax: 212-590-2382
E-Mail: info@magink.com
Website URL: http://www.magink.com