FOR IMMEDIATE RELEASE
September 15, 2003

ISA To Lead Fourth European Study Mission

Alexandria, VA (September 15, 2003) The International Sign Association (ISA) will lead the fourth annual study mission to Europe, October 19-26, 2003, providing sign company owners and their employees the opportunity to learn how their colleagues in Spain market, build, and install signs.

“The study mission allows members to deepen their understanding of the global industry,” said ISA Executive Vice President John Johnson. “Our program has tangible results,” continued Johnson, “Both hosts and participants come away with practical information about new production techniques that can be implemented to enhance revenue and lower costs.”

Study mission participants will visit sign companies in Madrid, Toledo, Cordoba, Seville, and Costa del Sol, with a brief side trip to Tangier in Morocco. Special arrangements have been made to provide VIP passes to the Sign España trade show in Madrid, October 16-18.

For more information about the trip, contact ISA Executive Vice President John Johnson at (703) 836-4012 or at John.Johnson@signs.org.

ISA is a 2,200-member organization composed of manufacturers, users, and suppliers of on-premise signs and sign products produced by more than 400,000 employees in all 50 states and 69 countries. ISA exists to support, promote, and improve the $30 billion-a-year sign industry, which sustains the nation’s nearly $3 trillion-a-year retail industry.

International Sign Association
707 North Saint Asaph Street
Alexandria, VA 22314
Phone: 703-836-4012
Fax: 703-836-8353
E-Mail: janay.rickwalder@signs.org
Website URL: www.signs.org