FOR IMMEDIATE RELEASE
October 29, 2003

From Milan To Minnesota Scitex Vision's Veejet Opens New Markets For Users

Netanya, Israel - 29 October 2003, Since The Launch Of The Scitex Vision Veejet Digital Flatbed Inkjet Printer In January This Year, Suppliers Of Wide Format Graphics Around The World Have Been Learning Of Its Amazing Ability And Potential For Their Businesses.

The Veejet Uses Piezo-electric Inkjet Technology With Uv Curable Inks And Can Print On Rigid Materials Of Any Type Up To 2 X 3 Metres/6.5 X 10 Feet In Size And In Thicknesses Up To 4 Cm/1.5 Inches. Print Is Up To A Resolution Of 720 Dpi With Output Speeds Of Up To 36 Sqm /387 Sq Ft Per Hour.

The Key To The Versatility Of The Veejet Is That The Substrate Does Not Need To Be Moved During The Imaging Process, The Printing Heads Travel The Length Of The Substrate. This Means That Heavy As Well As Fragile Materials Can Be Printed With The Same Precision And Sharpness Expected From Scitex Vision Printers.

The Capacity For The Veejet To Handle Diverse Substrates Has Been Demonstrated By Altini Comunicazioni Visive (Altini Visual Communications), Of Lainate, Milan, Italy. Altini Was The First Company In Italy To Install A Veejet.

Astonishingly Good Results And Versatility
Alessandro Altini Drove The Installation Of The Veejet In His Company. Between The Launch, The Commitment To Buy, The Installation And Printed Output Was A Period Measured In Weeks.

Mr Altini Comments, "What Scitex Vision Promised Has Become A Reality; Hopes Have Become Convictions And What Was Just The Potential For The Performance Of The Machine Has Turned Into Astonishing Versatility."

Focusing On The Difference Between The Veejet And Other Large Format Inkjet Printers, Mr Altini Continues, "Veejet Is A Whole Concept: Perhaps The Right Concept That Will Enable Forward-thinking Entrepreneurs To Achieve Profitability From Graphic Applications And Take The Visual Communication Effectiveness To Industrial Applications Markets That No One Has Yet Explored."

There Is Pragmatism In Mr Altini's Enthusiasm. "When We Chose To Invest In Such A Demanding Technology, I Must Admit, We Had Several Doubts And The Fear That Something Could Go Wrong Was In Our Minds Before The Installation. Organizing Our Site To Accommodate The Veejet Without Disrupting Our Existing Business Was Not Easy. However, Scitex Vision And The Problem Solving Ability Of Its Technicians Made Everything Easier Than Expected. We Began Printing Right On Schedule.

"We Went To A Building Supply Store With The Scitex Vision Technicians And Bought Tiles, Acrylic Sheets, Metal Plates And Even Large Glass Panels - All Building Materials, Not Sold As Printing Substrates," Mr Altini Explains. "We Printed On All Of Them With The Veejet And The Results In Terms Of Both Quality And Ink Adhesion Were Astonishingly Good!"

A Strong Partnership
"Scitex Vision Has Been A Strong Partner In This Project," Alessandro Altini Continues. "Its Italian Organization Is Reputable And Reliable. Having Several Italian Technicians Based In The Region Is Our Guarantee For The Future, As They Will Carry Out Further Technological Upgrades On This Versatile And Scalable Machine. The Veejet Allows Us To Safeguard Our Investment For Years To Come And To Be Competitive At The Top Level."

The Ability To Offer More
The Experience Of As Soon As Possible (Asap), Inc., In Saint Louis Park, Minnesota, In The American Mid-west, Has Been Virtually The Same. According To Asap President Ted Politis, The Veejet Has Expanded The Product Offerings Of The Company Into New Areas.

Asap Was Established In 1983 And Today Provides A Comprehensive Range Of Services For Marketing Communications Professionals. These Include Creative Services, Prepress, Printing, Large Format Printing, Photography And Web Services. Thoroughly Committed To Digital Technology, Asap Has Ctp (Computer-to-plate) And Digital Printing Capabilities And The Veejet Printer Is Their Latest Digital Tool.

"We Chose The Veejet Because It Was A Great Supplement To Our Existing Product Portfolio. It's A Creative And Versatile System With A Great Digital Workflow," Says Ted Politis. "Practically, The Addition Of Large Format Printing On Rigid Substrates Not Only Makes Us Able To Offer Greater Product Diversity, But It Makes Us A More Stable Business Because All Our Eggs Aren't In One Basket.

"At The Same Time, The Veejet Draws On Our Strength As A Company Used To Digital Workflow And Output Technology."

Asap's Large Format Products Include Pop Displays, Event Graphics, Prototyping And Sample Making, Trade Show Graphics, Theatre Sets And Backgrounds, Signage, Backlit Displays And Advertising. The Company Uses A Range Of Media In The Production Of These Products.

As The Veejet Can Utilize So Many Types Of Substrates It Has Become Apparent That There Are Countless Applications That It Can Be Used For.

"We Have Printed A Whole Range Of New Products Including Puzzles Made From Magnetic Materials, Glass Cutting Boards With Localized Design Themes, Wall Treatments For Businesses And Homes, Static Clings, Illustrations On Wood And Custom Name Plates From Aluminum - Media That We Couldn't Have Used Before," Politis Explains.

The Veejet Can Easily Adapt To Customized Projects That Involve A Variety Of Substrates To Be Used During A Normal Production Shift. It Is Simple To Set Up For Different Types Of Substrates Or To Do Testing Or Proofing Before The Real Job Is Printed. Special Projects That Need Several Types Of Signage, But Still Have A Common Design And Color Scheme Can Easily Utilize Different Size/ Shaped Substrates As Well As Different Materials To Display And Communicate The Theme Or Message. Additionally, Color Correcting And Matching On The Veejet Remain A Strong Selling Point As Operators Are Able To Dial In The Colors And Match Them To Previously Run Jobs.

Asap Is Currently Building Awareness Of The Veejet In The Design Community As They Feel That Designers Will Have A Field Day Fulfilling Their Creative Wish Lists For Large And Grand Format Concepts And Applications. More Importantly, They Will Have A Much Broader Scope Of Materials To Select From. Smaller Quantities Will Be More Economically Viable With The Veejet Than With Other Systems That Print At Lower Quantity Levels. Imaging Original "One Offs" Or New Concepts With Variations Takes Much Less Time Than Other Systems And Enhances The Creative Process.

The Proofing Stage, Which Is An Essential Part Of The Design Process, Can Be Facilitated At Notably Lower Costs. Companies With In-house Design Capabilities That Have Purchased The Veejet Are Already Seeing The Advantages Of Its Flexibility And So Are Their Customers.

About Scitex Vision Ltd.
Scitex Vision Is A Leading Developer, Manufacturer And Service Provider Of Cutting-edge Digital Printing Presses And Consumables For Industrial Applications Including Wide Format Graphic Arts, Packaging And Textile. Backed By Global Marketing And Support Networks, Scitex Vision Is Committed To Continuously Provide High-quality, Flexible And Cost-effective Solutions To Printing Houses All Over The World. The Company Owns A Core Technology Based On Aprion's Patented Drop-on-demand Piezo Inkjet Print Heads And Water-based Inks. Scitex Vision Employs 470 Employees Worldwide With Headquarters Located In Netanya, Israel, And Subsidiaries In Atlanta, Usa And Brussels, Europe. The Majority Of The Company's Shares Are Owned By Scitex Corporation Ltd.; And Its Additional Shareholders Include Clal Industries And Investments, Ibm Corporation, Hitachi Printing Solutions, Toyo Ink, Discount Investment Corporation, Poalim (Nechasim), Israel Infinity And Tda Venture Capital Funds And Cdi.

Scitex Vision Ltd.

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Phone: + 972-9-8924766
Fax:
E-Mail: Joelle_inowlocki@Scitexvision.com
Website URL: Www.scitexvision.com