FOR IMMEDIATE RELEASE
April 13, 2004

NUR Macroprinters Partners with Sefar America to Market NUR Equipment to Screen Printers in North America

Moonachie, NJ-- NUR Macroprinters (Nasdaq-SCM: NURM), a market leading supplier of wide-format inkjet production printing systems for the out-of-home advertising market, today announced that it is partnering with the Sefar America, Inc. Screen Printing Division to market its wide-format, inkjet production printers and presses to graphics screen printers in North America.

Effective today, Sefar America, based in Lumberton, NJ, will sell the NUR Tempo™ flatbed inkjet press, the NUR Fresco® series high throughput wide-format inkjet presses and the NUR Ultima™ HiQ cost-effective wide-format inkjet production printers to its current customer base of graphics screen printers in the U.S. and Canada. It also plans to distribute inks for NUR Tempo, NUR Fresco and NUR Ultima HiQ printers from its network of warehouse facilities located across North America. NUR America will continue to market its equipment directly to printers outside of the screen-printing industry.

NUR America will initially provide installation, service and support to Sefar customers that purchase a NUR wide-format inkjet printer until Sefar's staff of support technicians is fully trained to take over these activities. Sefar America's technical service center is based in Burnsville, MN.

Sefar believes that NUR Macroprinters' wide-format inkjet production printers, and the NUR Tempo flatbed press in particular, can be an ideal complement to the other equipment its graphics screen printers have in-house.

“Our business strategy is to provide our customers a total value-added package that gives them solutions for both their product and process needs,” said David Koebcke, Executive Vice President of the Sefar America, Inc. Screen Printing Division. “As the screen-printing business continues to embrace digital imaging technologies, it makes sense for us to add the NUR Tempo, a state-of-the-art flatbed inkjet press, to the range of solutions we offer. We will also offer the other NUR printers, the NUR Fresco and the NUR Ultima HiQ series, when they are appropriate to our customers' workflow or budget requirements.”

Dan Gilsdorf, Director of Technical Services at Sefar America, adds “We spent considerable time researching the various inkjet production printing systems on the market today. We reached the conclusion that the speed, versatility and quality of the NUR Tempo are most likely to offer a viable and complementary solution to graphics screen-printers for their short-run jobs. It's an excellent solution that complements our customers' existing workflows. We believe the NUR Tempo and the other printers in the NUR product line will help our customers make the digital transition and explore new business opportunities.”

Concludes Nachum Korman, President of NUR America, Inc., “We are very enthusiastic about our relationship with Sefar America. Their excellent reputation, large customer base, and the sales and infrastructure resources to properly introduce NUR's products, will greatly increase our ability to penetrate the graphics screen-p

NUR America, Inc.
Moonachie, NJ
Phone: (201) 708-2103
E-Mail: andrewma@nur.com
Website URL: www.nur.com