FOR IMMEDIATE RELEASE
April 15, 2004

INTELICOAT EXPANDS MAGIC® INK JET MEDIA BRAND WITH A RANGE OF AGGRESSIVELY PRICED WATER-BASED INK JET OUTDOOR ALTERNATIVES

New Magic® Mainstream™ Media Line Presents Print Providers With More Options to Meet the Demands of Price-Conscious Consumers

SOUTH HADLEY, Mass.-- ­ InteliCoat Technologies, a world leader in the manufacture of coated paper, film and specialty substrates for imaging and electronic technologies, today announced that it will begin shipping Magic Mainstream media in May 2004, the first offerings in a new series of economy-focused water-based ink jet media for outdoor and indoor applications. The Magic Mainstream line represents an important new option for print providers seeking to meet the demands of customers whose primary consideration is material costs.

“Magic Mainstream is the logical next step in our ongoing efforts to provide the water-based ink jet digital imaging market with a greater range of media choices for every type of application and customer. For customers looking for value in the form of suitable performance at the lowest cost, the Magic Mainstream line offers a price / performance ratio to meet their needs,” said Dan Halkyard, marketing director for InteliCoat Technologies. “An increasing number of print-for-pay providers are feeling pressured to try to manage their material costs by investing in new digital printing technologies. InteliCoat is committed to providing them with products that will enable them to compete profitably using their existing and proven water-based ink jet printers. We are pleased to offer the Mainstream line of aggressively priced ink jet media that will deliver significant economies and represents our continuing commitment to bringing media solutions to the digital printing market under the Magic brand.”

The Magic Mainstream products are compatible with pigment and dye water-based inks for Hewlett-Packard, Epson and most popular thermal and piezo water-based ink jet printers. Each incorporates a matte water-fast coating and can be displayed outdoors without lamination.*

These are the Magic Mainstream media products:

• MS Scrim BlockOut ­ 19 mil tear-resistant high-opacity scrim with a smooth finish on both sides.
• MS Scrim ­ 15-mil, tear-resistant, scrim banner vinyl with a smooth finish on one-side.
• MS Vinyl PSA ­ 4-mil white opaque, matte calendered vinyl with a permanent pressure-sensitive adhesive backing.
• MS Poly Pro Polypropylene ­ 8-mil, bright white polypropylene product designed for short-term outdoor graphics.
• MS PolyPro PSA ­ 6-mil matte polypropylene product with an adhesive backing.
• For more information about Magic Mainstream, or other Magic brand media, call 800-628-8604 or visit the Web site at www.magicinkjet.com. Magic and Mainstream are trademarks of InteliCoat Technologies.

  The Magic and Azon brands consist of an array of digital imaging media products manufactured and marketed globally by InteliCoat Technologies, a world leader in the manufacture of coated paper, film and specialty substrates for imaging and electronic technologies. The company's products include: imaging substrates for graphics, desktop, proofing, design engineering applications and information storage; electronic films for applications in printed wiring boards, flexible circuits; optical films for displays; high temperature, conductive and shielding tapes; conductive films; and microfilm. InteliCoat operates five manufacturing facilities in the United States and Europe with sales and marketing operations in Australia, the Netherlands, the United Kingdom, North and South America. Worldwide headquarters is in South Hadley, Massachusetts, USA. InteliCoat is a Sun Capital Partner company.

  * See product application guides for specific information related to outdoor print longevity.

  InteliCoat Technologies
  28 Gaylord Street
  South Hadley, MA 01705
  Phone: 800-628-8604
  Fax: 413-536-4114
  E-Mail: jill.ryan@svmpr.com
  Website URL: www.magicinkjet.com