Ink Jet Printers are found in many different environments from homes to companies printing billboards. I.T. Strategies segments the ink jet market into two broad categories by size: narrow format ink jet printers (less than 24”) and wide format graphics ink jet printers (24” and wider). Narrow format ink jet printers are primarily found in the home; wide format ink jet printers are generally found in print for pay shops providing printing and imaging services to customers. Revenue figures are provided in aggregate but it is important to realize that each section may be made up of very different types of products. This is especially true in the wide format graphic market, which is made up of aqueous, solvent and flatbed printers that use different types of media and ink. Not included are revenues from CAD and from industrial ink jet applications such as ink jet heads used in packaging and mailing configurations.

According to I.T. Strategies analyst Liz Ziepniewski, “Over the forecast period, the largest share of the revenue goes to the narrow format ink jet market with total revenues for hardware, media and ink of more than $32 billion in 2003 growing to almost $47 billion by 2007, a CAGR of 8%. By contrast, the wide format market revenues for hardware, media and ink will grow from $6.0 billion in 2003 to more than $9 billion by 2008, a CAGR of 9%. With an estimated installed base in 2008 of 230 million narrow format ink jet printers that works out to consumables revenues of about $150 per printer. This compares to the wide format market with an estimated installed base of about 366,132 printers in 2008 yielding approximately $22,000 per printer in consumables.”

I.T. Strategies, Inc. is an established research and consultancy firm dedicated to serving companies in emerging digital printing markets. The company delivers intelligent data, analysis, strategy, and implementation practices to vendors in the digital printing industry around the world. From offices in Boston and Tokyo, I.T. Strategies conducts and delivers research data, offers interpretation and advice, identifies specific opportunities, and helps organizations implement these strategies to achieve effective solutions. Please visit I.T. Strategies’ Info Store where we offer reports, studies and forecasts that are available for purchase.

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