FOR IMMEDIATE RELEASE
July 7, 2004

Dallas-area BillBoard Video, Inc., Acquires MultiMedia Electronic Programmable Signs

Dallas, TX - BillBoard Video, Inc. announces the acquisition of California-based MultiMedia Electronic Programmable Signs, a worldwide manufacturer of LED displays. MultiMedia designs and manufactures the majority of the spectacular, programmable signs that grace the buildings of New York’s Times Square and are seen in major cities around the world. MultiMedia is the leader in LED digital display technology by providing the ultimate custom solutions for major corporate customers.

For nearly 25 years, MultiMedia has positioned itself to be the leader in out-of- home digital advertising by providing the large spectacular signs in Times Square. “BillBoard Video will combine its content management software and services to offer the customer a complete digital display solution. The acquisition of MultiMedia positions the company to grow in the marketplace by combining the strengths of BillBoard Video and MultiMedias to make spectacular digital displays and software solutions for our customers,” said Bill Hall, president of BillBoard Video, Inc.

As a wholly owned subsidiary of BillBoard Video, MultiMedia is being integrated to deliver complete out-of-home advertising and digital displays that include LED display systems and media content management. Additionally, BillBoard plans to invest in MultiMedia’s infrastructure and expand sales in existing LED vertical markets and support established sales channels. In addition to expanding existing facilities, BillBoard Video will be opening new offices in Europe, Asia and South America.

"Today, the average consumer spends 80 hours a week outside of the home and BillBoard Video and MultiMedia together are poised to become a forerunner in providing complete solutions to the out of home digital display markets,” said Hall. “At BillBoard Video, we understand that customers are looking for more than a great LED sign. They’re looking for the complete package. That’s where our turn-key digital display solutions come in because we work with clients on everything from sign design, manufacturing, content management to installation and service.” Additionally, MultiMedia can design and manufacture any type of digital display solution needed by a corporate customer. “MultiMedia is unique because the technology was specifically designed for out of home advertising and is two-to-three years more advanced than some of the older LED technology that has been used in sports arenas. This technology enables us to take any customer idea or concept and turn it into reality,” added Hall. “We partner with the customer to develop the proper digital signage that is unique to each customer’s requirements.”

BillBoard Video, Inc.
BillBoard Video is revolutionizing out-of-home media advertising by creating the first Wireless Media Network‘. The network allows advertisers to reach on-the-go consumers by providing wireless, Internet-delivered, full motion video advertising and content at the point-of-purchase. Specifically, BillBoard Video has proprietary software, BillBoard Video MediaWare™, that utilizes Internet service to deliver interactive advertising wirelessly to video displays. The displays are installed as digital signage which can be installed in any out-of-home area including gas pumps, markets, and commercial areas. BillBoard Video is the sole owner of technology capable of measuring the investment return advertisers receive from ad expenditures.

Additional information on BillBoard Video can be found online at BillboardVideo.com or by phoning 972.668.0336.

Multimedia
For 25 years, Sacramento-based MultiMedia has manufactured spectacular digital displays for customers such as JP Morgan Chase, ABC Television Network and The Trump Organization.

BillBoard Video, Inc.
14160 Dallas Parkway, Suite 120
Dallas, TX 75254
Phone: 972.668.0336 or 800-888-3007
E-Mail: vmorgan@billboardvideo.com
Website URL: www.billboardvideo.com