FOR IMMEDIATE RELEASE
September 23, 2004
Lakewood Church Chooses Daktronics For Integrated Large Screen Video System
Brookings, S.D. - Daktronics, Inc. (Nasdaq - DAKT)
announced today that it has been chosen by Lakewood Church to design and
manufacture an integrated video display system for its new facility in
Houston, Texas. The value of the project is approximately $1.9 million,
with installation scheduled for early 2005.
Daktronics will provide a unique system that includes three ProStar®
video displays. The displays will be installed at Lakewood
Church-Central, a new facility for Lakewood Church that will host
concerts, family conferences, workshops and personal growth seminars.
The main arena will utilize Daktronics video technology to reach an
audience of over 16,000 viewers with vivid graphics, crisp video and
engaging animations.
The integrated display system will be among the most sophisticated of
any indoor facility, utilizing multiple full-color light emitting diode
(LED) displays to provide Lakewood Church members and guests with
ever-changing visuals. LED technology is the state-of-the-art in large
screen display technology, offering excellent visibility, brightness and
clarity.
Daktronics participated in a competitive 'shoot-out' that brought
multiple companies and their proposed technologies to Lakewood Church
for a final decision. A Daktronics ProStar® display and LED displays
from two other video display manufacturers were lined-up side by side to
compare image quality and other capabilities.
"Product, service and price were the criteria we needed to consider,"
said Duncan Dodds, the Executive Director of Lakewood Church. "From the
'shoot-out', we easily came to the conclusion Daktronics display had
the best image and provided better overall value. The video display
stood out amongst all of the others," said Dodds.
The ProStar® video technology's capabilities include the display of
brilliant video, custom animation, dazzling graphics and logos, and
dynamic text. Different content may be programmed to show on one or all
three of the displays simultaneously.
"It was our goal to purchase the best technology backed up by complete
and reliable service for our new facility," said Dodds.
Daktronics has strong leadership positions in, and is one of the world's
largest suppliers of, electronic scoreboards, computer-programmable
displays, large screen video displays and control systems. The Company
excels in the control of large display systems, including those that
require integration of complex multiple displays showing real time
information, graphics, animation and video. Daktronics designs,
manufactures, markets and services display systems for customers around
the world in sport, business and transportation applications, and
celebrated its 35th year in business in 2003.
CAUTIONARY NOTICE: In addition to statements of historical fact, this
news release contains forward-looking statements reflecting the
Company's expectations or beliefs concerning future events which
could materially affect Company performance in the future. The Company
cautions that these and similar statements involve risk and
uncertainties including changes in economic and market conditions,
management of growth, timing and magnitude of future contracts, and
other risks noted in the Company's SEC filings which may cause actual
results to differ materially. Forward-looking statements are made in the
context of information available as of the date stated. The Company
undertakes no obligation to update or revise such statements to reflect
new circumstances or unanticipated events as they occur.
Daktronics
331 32nd Avenue, P.O. Box 5128
Brookings, SD 57006
Phone: 1-800-DAKTRONICS (800-325-8766)
E-Mail: sales@daktronics.com
Website URL: www.daktronics.com
