FOR IMMEDIATE RELEASE
October 8, 2004

Northeast States Sign Show Is An Autumnal Success

Alexandria, VA ­ The Northeast States Sign Show, held September 30-October 2 in Groton, Conn., was a big success due largely to the cooperation between the Northeast States Sign Show (NSSA) and the International Sign Association (ISA), which co-produced the tradeshow. More than 500 sign manufacturers, suppliers, and users attended the show, which had nearly 60 exhibitors.

Collaboration between ISA and NSSA was critical to the show’s success, said NSSA President Russell P. Hassmann. “The boards of both ISA and NSSA worked hard to bring the show together,” he said. “There was a lot of collaboration in getting the word out about the show, and that was a big factor in its success.”

“It was one of the better tabletop shows that I’ve been to,” said Dave Noshay, director of sales for SignComp, a Michigan-based sign product manufacturer that exhibited at the show. “We excited a lot of interest with the customers we saw. And new interest often turns into new business. We got a lot of face-to-face time with customers, which is always important to business. It was very worthwhile exhibiting there.”

The show also gave attendees a chance to learn about the latest in neon installation, crane and aerial safety, LED technology, and sales techniques through several of ISA’s popular Discovery Series seminars. More than 80 people attended seminars at the show.

ISA’s next regional tradeshow is the Southern Sign Show, January 27-29, 2005 in Jacksonville, Fla. For more information, visit www.signs.org/Events/Jacksonville.

ISA is a 2,200 member organization composed of manufacturers, users, and suppliers of on-premise signs and sign products produced by more than 400,000 employees in all 50 states and 69 foreign countries. ISA exists to support, promote, and improve the $30 billion-a-year sign industry, which sustains the nation's nearly $3 trillion-a-year retail industry.

International Sign Association (ISA)
Website URL: www.signs.org/Events/Jacksonville