FOR IMMEDIATE RELEASE
December 28, 2004

Avery Dennison Graphics Division North America Now Offers Updated Free Color Selector For Signage Applications

PAINESVILLE, Ohio ­ Avery Dennison Graphics Division North America has updated its color selector, a free tool designed to guide customers in choosing the right products for their signage applications. The free selector allows customers to review detailed product information and sift through color film samples to select the right product for each job ­ all in one easy-to-use piece of literature.

The color selector now includes information about Avery Graphics’ screen print products, which are medias best suited for transportation, leisure vehicles, and indoor and outdoor end-uses. Also highlighted are new specialty series films, including metallic, metallized, frosted and surface protection films.

Focused on Avery Graphics’ popular A-series products, the selector details color availability and film characteristics, such as durability, conformability and printability, for each type of media. These product details allow customers to choose the right media for their applications. The selector includes information about:

• Intermediate Opaque Series ­ 130 opaque film colors available; ideal for short-term signage, such as point-of-purchase displays and wall graphics
• High Performance Opaque Series ­ 102 colors available, including 20 with Avery Graphics’ Easy Apply™ Technology, which helps remove bubbles and wrinkles for easy installation; for banner end-uses
• Reflective & Translucent Series ­ 103 colors available; ideal for emergency vehicles, semi-trucks and backlit signage
• Metallic, Specialty, Screen Print and Banner Line™ Series ­ more than 75 colors available; ideal for sign-cut graphics and backlit signage

In addition to product information, customers will find an A-series application guide, and details about warranties, accessories and specialty products. The guide also includes information about Avery Graphics’ patented Easy Apply™ Technology. A section is devoted to Avery Graphics Digital, which includes a wide variety of pressure-sensitive adhesive backed media, films and scrim banner materials. Additionally, customers can review an ink jet media printer guide from Avery Graphics Digital.

For a free copy of the updated color selector, call the Avery Graphics AnswerLine at 1-800-443-9380 or contact your local distributor. Visit www.averygraphics.com for more information about Avery Graphics’ A-series products.

With offices in Painesville and Hamilton, Ohio, Avery Dennison Graphics Division North America features a broad range of products for super-wide and wide-format digital printing, traditional printing technologies and cut signage applications. Its products are used in applications ranging from short-term promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term durable graphic applications such as fleet markings, backlit signs, vehicle striping and graphics. The Graphics Division is a division of Avery Dennison Corporation, based in Pasadena, California. The Company develops, manufactures and markets a wide range of products for consumer and industrial markets. The Company had sales of $4.8 billion in 2003.

Avery Dennison Graphics Division North America
Painesville, OH
Website URL: www.averygraphics.com