FOR IMMEDIATE RELEASE
March 9, 2005

Suppliers & Printers Make Assn’s Books Part of the Team

Fairfax, Virginia - SGIA members VUTEk and New Vista Imaging have made this year’s “DPI Guide to Digital Imaging” and “The Digital Print Sales System” required reading, purchasing the books for their staffs.

“We have a few employees new to digital printing, and the glossary of terms [in the ‘2005 Guide to Digital Imaging’] alone has been a big help in giving them a better understanding,” said Gordon Brown, co-owner of New Vista Image, a digital graphics producer approaching its first anniversary.

Both books target a wide range of readers, says DPI’s Dan Marx, Director of Communications & Service Development. “For example, the ‘Guide’ is also useful to those already using the technology, but seeking a deeper understanding of methods, markets, equipment choices and other information.”

In the “The Digital Print Sales System,” author Terry A. Nagi presents the differences between selling digital print services and traditional print services. More importantly, he outlines a plan for successfully selling digital imaging — an easy-to-implement system for closing sales.

“In reviewing ‘The Digital Print Sales System’ and the ‘2005 Guide to Digital Imaging,’ I realized how valuable both books would be to our sales team — and our VP of Sales agreed,” said Jane Cedrone, Marketing Communications & Public Relations Manager, VUTEk. VUTEk produces wide-format digital presses and is an SGIA ’05 Platinum Sponsor.

“Certainly new members of the sales team have related background in the industry and some many years in the industry. These books are a great reference guide for both. I’d say they would also be good for our customers’ sales forces.”

Purchase both books online at SGIA.org. SGIA offers members reduced prices. Bulk pricing may be available to SGIA corporate members who purchase 10 or more copies of the “2005 Guide to Digital Imaging” or more than 25 copies of “The Digital Print Sales System.: For pricing information or to order books by phone, call SGIA: 888.385.3588.

SGIA is Leading a New Generation of Imaging Professionals — “Specialty imaging” comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they’ll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, signs, advertisements, garments, containers, and vehicles. To make the most of your specialty imaging business, take full advantage of the information on SGIA.org. Then, experience the specialty graphic imaging industry first-hand at SGIA’05 (September 28­October 1, New Orleans, Louisiana).

SGIA (Specialty Graphics Imaging Assoc.)
Fairfax, VA
Phone: 888.385.3588
Website URL: www.sgia.org/digital_guide.cfm