FOR IMMEDIATE RELEASE
April 8, 2005

Willow Creative Group Named Public Relations Agency Of Record For Avery Dennison Graphics Division

CINCINNATI, Ohio - Willow Creative Group (WCG) was recently named Public Relations Agency of Record for the Avery Graphics Division of Avery Dennison. For the past four years, WCG has provided strategic marketing plans, award-winning design and media development for the Digital, Signage, Screen Print and Commercial Print channels of Avery Graphics. In addition to continuing to provide print communications, WCG will now augment those strategies with focused public relations efforts.

"We are excited to be able to provide Avery with the full spectrum of marketing and public relations capabilities," said Deborah Dent, CEO and Creative Director of WCG.

The Willow Creative Group Public Relations Team includes Dan Croft, Account Supervisor, Maryann Vallone, Public Relations Director, Jennylee Haines, Communications Strategist, and Erin Bosse as Public Relations Strategist. Along with the Avery team, WCG will be in attendance for the International Sign Association Sign Expo (www.isa.org) in Las Vegas, March 31st through April 2nd.

For all media correspondence regarding the trade show, or for inquiries regarding he Avery Graphics Division of Avery Dennison, please contact Erin Bosse of Willow Creative Group at (513) 665-9559.

About Avery:
With offices in Painesville and Hamilton, Ohio, Avery Dennison Graphics Division North America features a broad range of products for super-wide and wide-format digital printing, traditional printing technologies and cut signage applications. Its products are used in applications ranging from short-term promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term durable graphic applications as fleet markings, backlit signs, vehicle striping and graphics. The Graphics Division is a division of Avery Dennison Corporation, based in Pasadena, California with revenues of 5.3 billion in 2004. The Corporation develops, manufactures and markets a wide range of products for consumer and industrial markets. For more information on the Graphics Division go to www.averygraphics.com.

About Willow Creative Group:
Award-winning Willow Creative Group is a marketing communications firm located in Cincinnati's historic Over-the-Rhine District. This year, the firm is celebrating 16 years of outstanding client work that includes crafting clients' brand messages, creating strategic marketing solutions and leveraging creativity to produce measurable successes. WCG's clients range from healthcare to professional marketing/education and publishing. They offer a wide array of capabilities including branding, strategy development, product launches, print marketing materials, trade show promotions and Web site design.

Willow Creative Group
Cincinnati, OH
Phone: 513-665-9559
E-Mail: erin@willowcreativegroup.com
Website URL: www.willowcreativegroup.com