FOR IMMEDIATE RELEASE
April 12, 2005

Avery Graphics Releases New Ink Jet Media Selector - Easy-to-Use Guide for Selecting the Right Media for Every Application

PAINESVILLE, Ohio - Avery Dennison Graphics Division North America unveiled its latest Ink Jet Media Selector at the International Sign Association Expo 2005, March 30 - April 2 in Las Vegas. With the addition of new products and a complete redesign, it's easier to use than ever before and is a must-have companion for all digital printers.

The Ink Jet Media Selector is the industry's most comprehensive digital media guide. Consumers can choose the right digital media and overlaminate for their printer, application, or durability needs. It features Avery Graphic's entire line of digital films and includes two new products: MPI 2700 EZ Calendered White Vinyl and DOL 4500 Perforated Window Film Overlaminate.

"Every year we strive to make the Ink Jet Media Selector better and easier-to-use," said Tiffany Witham, Senior Marketing Manager, Avery Graphics. "We add new products, printers and applications to meet the needs of the changing marketplace and requests of our customers."

Customers can receive a free copy of the new Ink Jet Media Selector by calling the Avery Graphics sample department at (800) 443-9380.

With offices in Painesville and Hamilton, Ohio, Avery Dennison Graphics Division North America features a broad range of products for super-wide and wide-format digital printing, traditional printing technologies and cut signage applications. Its products are used in applications ranging from short-term promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term durable graphic applications as fleet markings, backlit signs, vehicle striping and graphics. The Graphics Division is a division of Avery Dennison Corporation, based in Pasadena, California with revenues of $5.3 billion in 2004. The Corporation develops, manufactures and markets a wide range of products for consumer and industrial markets. For more information on the Graphics Division, go to www.averygraphics.com.

Avery Dennison Graphics Division
Painesville, OH
Phone: (800) 443-9380
Website URL: www.averygraphics.com