FOR IMMEDIATE RELEASE
April 27, 2005

BTV+ Announces $115 Monthly Location Pricing Level For Satellite-based Digital Signage Connectivity

New York, NY -- BTV+ today announced a price structure of $115 US per month per location for typical digital signage network communications including satellite equipment, installation, bandwidth, and operations, based on 100 locations using secure, IP-based satellite bandwidth. A $70 monthly location price was also announced based on larger deployments using the same bandwidth.

The BTV+ pricing announcement establishes a new and definitive cost structure for digital signage network deployment and operation. Low pricing, scalability and reliability make satellite-based, location specific broadcast very well suited to digital signage networks.

The announcement was made at the Digital Signage Summit at which BTV+ noted that it has been selected to serve new digital signage networks involving over 6000 new displays in leisure, sport, retail, hospitality, resort, convenience store, corporate and manufacturing environments.

“Satellite connectivity has proven itself in financial, distance learning and other business applications because it is cost-effective, reliable, secure, and scalable” said Larry Steinman, CEO of BTV+. He added, “BTV+ satellite-based systems meet these same requirements when used for digital signage in retailing, merchandising, promotion and branding”.

In addition to pricing advantages, satellite-based services from BTV+ offer Digital Signage Network owners and operators additional benefits. Satellite networks are:

• Cost Effective: The administrative costs and complexities of using a single ISP (that being BTV+) are significantly reduced, and satellite equipment for connectivity is easily and rapidly installed. BTV+ clients get one bill for a North American network.
• Reliable: >99% satellite operational service level. Since satellite is totally independent of land based networks, it can continue where wire, cable or cellular networks cannot operate effectively. No contact with local bandwidth providers is required.
• Scalable - Cost effective: BTV+ is a single North America-wide ISP. Bandwidth costs do not increase as the number of locations grows, and new locations can be added quickly and easily.
• Secure: The Internet Protocol (IP) virtual private network is isolated from other networks and Firewalls and is highly secure.
• Flexible: Connects on location are possible using standard Ethernet protocols to WiFi, LAN and “daisy-chain”. Media can be displayed on G3 Cell phone and other G3 enabled devices.
• Real Time: Satellite-based point-to-multipoint delivery is to all locations simultaneously and independent of terrestrial connectivity. An 8 millisecond outbound refresh rate can apply for Alerts and new messages.
• Two-way Communications: Tr/Tx, VSAT, KU or KA, or the use of available telephone lines allows bi-directional traffic.
• Easy installation / Scalable: Rooftop antenna installed by a certified technician allows easy, rapid, unobtrusive, non-destructive installation ­ quickly, anywhere.
• Infrastructure Leverage / Multi-application: Satellite connectivity enables low cost Interactive Distance Learning, Business Communications and Digital Merchandising Signage

“BTV+ is “technology agnostic”, offering its clients technology choices that best meet their functional, performance and budget requirements. The BTV+ small-dish platform is very cost-effective for delivering secure, Internet Protocol (IP) communications to non-wired locations throughout North America including continental USA, Alaska, Hawaii, Canada or Mexico. BTV+ can meet each of the needs of the digital signage network, from planning to deployment to operations.

About BTV+
BTV+ was founded in 1981 and is a pioneer of interactive image display for distance learning, multi-location digital presentation and more recently, digital signage. BTV+ uses secure, internet protocol (IP) satellite communications serving over 13,000 locations in USA, Canada and Mexico. Over 20,000 hours per year of live content are provided for BTV+ clients in retail, grocery, banking, apparel, post office, gaming and automotive locations. BTV+ operates studios in the US and Canada, and pioneered un-staffed, robotically-controlled broadcasting studios which are now operating across North America. The firm’s core capabilities include large-scale, North America-wide project management, installation and operations. See www.btvplus.com

BTV+
Phone: 905-403-7063
E-Mail: lbunn@canbtv.com
Website URL: www.btvplus.com