FOR IMMEDIATE RELEASE
May 12, 2005

BillBoard Video set to Unveil One-of-a-Kind LED Display Installation

Dallas, TX ­ May 10, 2004 ­ BillBoard Video is proud to announce the completion of one of the most unique light emitting diode (LED) installations west of the Mississippi. In April, BillBoard Video started the process of installing eight state-of-the-art LED displays at the Citadel Outlets mall in Commerce, CA, just north of Los Angeles. The eight LED displays stand 30 feet high by 22 feet wide, and are angled in four “keeps” so their messages are visible by the 200,000-plus vehicles that pass by the Citadel everyday. “First and foremost, the LED screens will feature advertising from existing retail tenants. This reinforces the original intent to promote the retail center’s shopping destinations by getting the word out to the commuters traveling on the I-5 freeway,” said Steve Craig, President, Craig Realty group. "Working with Craig Realty and the Citadel on this one-of-a-kind LED project has been an enormously rewarding experience for Billboard Video," said William Hall, President and CEO, BillBoard Video. "The development of eight spectacular LED screens within a quarter mile of one another truly marks the rise of a new out-of-home media platform in Los Angeles. The opportunity for creating new visual messaging and branding from the displays are boundless and offer advertisers a new marketing tool for implementing ads that stick and stay with the consumer," added Hall. “Our relationship was a truly effective partnership in all respects, especially in terms of finding cost efficient ways to construct such a dynamic program. We interviewed over a half dozen companies in the industry and narrowed it down, and clearly BillBoard Video showed the most interest in working with us and our vision for this unique project,” said Craig. The 12.7mm eVidia LED displays represent BillBoard Video’s most powerful line of outdoor displays. With a nit rating of over 10,000 the 12.7mm is the world’s brightest outdoor LED display. The eVidia LED displays features live, high-resolution video capabilities with over 4.4 trillion RGB colors and user-friendly software. Join us for the unveiling of these unique LED displays May 19th, 2005. LED FAST FACTS: LED’s are six times more effective than traditional billboards. Research shows 94% of people passing LED’s can recall them, while only 43% recall traditional billboards.

BillBoard Video
14160 Dallas Parkway
Dallas, TX 75254
Phone: 972.668.0336 ext. 318
Fax: 972.268.0342
E-Mail: bbachman@billboardvideo.com
Website URL: www.billboardvideo.com