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CYRO's 'Creative Box' Ignites the Imagination With New Product Samples

CYRO Launches New Campaign at ISA 2005, Booth #3867

Rockaway, NJ ­ -­ CYRO Industries, North America's largest manufacturer of acrylic sheet, is giving designers exactly what they are asking for with its latest offer, CYRO’s new Creative Box. To help project designers get a ‘feel’ for its specialty acrylics, CYRO is delivering a briefcase-sized “box” of over 30 product samples from the company’s portfolio of ACRYLITE® acrylic sheet products. CYRO’s Creative Box contains an array of textured, colored, and visually stunning ACRYLITE sheet samples, along with never before seen products such as ACRYLITE® EndLighten acrylic sheet. The Creative Box is an attractive and practical hands-on tool for industrial designers across a wide spectrum of industries, including display, sign, P-O-P, exhibit, lighting, furniture, and architecture. The Creative Box is on display at the International Sign Expo 2005, March 31-April 2, at the Mandalay Bay Hotel & Convention Center, Las Vegas, NV, Booth #3867.

The Creative Box is part of CYRO’s new initiative called the “Magic Campaign.” The campaign is designed to open greater lines of communication between CYRO and all members of the industrial design chain who specify, fabricate, market, and design with ACRYLITE sheet products. It will also serve as a platform for distributing information and launching new products in the form of “Magic Upgrades.”

“The ‘Magic Campaign’ is the most comprehensive outreach CYRO has ever launched to the design community,” reports Steven J. Vaccaro, CYRO’s Marketing Manager, Sheet Department. “The Creative Box is a critical component of this new initiative. Each year we are amazed at the new and innovative ways our customers utilize ACRYLITE products, and we’re hoping this Creative Box sparks even greater levels of designer imagination.”

The ACRYLITE product samples that make up the Creative Box are not focused on any particular industry or market, ensuring that every designer can experience CYRO’s extensive product offering. Designed to inspire, CYRO’s goal is to supply designers with the materials to help bring their concepts to life. Whether it is a funky new display, cool club lighting, or unique new office furniture, CYRO’s Creative Box enables designers to see and feel the myriad varieties, textures, and shapes of acrylic.

Each box includes a comprehensive booklet outlining each product, along with inspiring photography of designs created with ACRYLITE sheet. For those working with acrylic for years, or new designers looking for inspiration, the Creative Box is sure to fire the imagination.

Eligible designers and material specifiers can obtain an ACRYLITE Creative Box and let their imaginations run wild. Contact CYRO Industries at 1-866-900-MAGIC (6244) or visit www.acrylite-magic.com for additional information.

Headquartered in Rockaway, NJ, CYRO Industries is the innovative supplier of specialty acrylic solutions to existing and emerging markets in the Americas. Formed in 1976 as a joint partnership between Cytec Industries and Röhm GmbH & Co., KG, a subsidiary of Degussa AG, CYRO has broad technological and global resources to respond to market demands.

CYRO, North America’s largest acrylic sheet manufacturer and a leading producer of molding and extrusion compounds, offers on-line technical support 24/7, through the TechKnowlogy Center at www.cyro.com.

For more information contact: CYRO Industries, 100 Enterprise Drive, Rockaway, NJ 07866; Tel: 800-631-5384; Fax: 973-442-6117; or Web site: http://www.cyro.com.

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