FOR IMMEDIATE RELEASE
18 May 2005

Scitex Vision TURBOjet Creates Competive Edge For Masterprint XL

Netanya, Israel - Masterprint XL is a 6-year-old Polish printer with the ambition to set the standards for the competitive Polish wide format market. Established in 1999 in Posnan, Masterprint XL quickly gained a loyal set of clients for their super-wide format outdoor applications, produced on the Scitex Vision Grandjet. Its clients soon ranged from small design agencies, to household names such as Whirlpool, Honda and Danone.

In February 2003, Masterprint XL took the decision to invest in a Scitex Vision TURBOjet wide format printer. Managing Director, Lukasz Mielcarek, remembers, "Our local market had become increasingly competitive, and we needed something that would set us apart from the competition. The Polish market competes mainly on price and quality, so that's where we saw our opportunity".

The decision to acquire a TURBOjet has not only brought the additional attributes of top-speed and quality to the business. Mielcarek notes, "The TURBOjet has delivered much more than it promised, we are constantly surprised at the variety of substrates it can print on, from PVC to banners and polystyrene, and the printed quality has far surpassed our initial expectations for it."

Masterprint XL soon discovered that the TURBOjet was pushing its business forward in a whole new direction, while expanding their customer base considerably along the way. The two main factors, which Mielcarek feels have been integral in this change, are the superb quality and speed with which the Scitex Vision TURBOjet can turn a job around. The ability to print up to 400m²/hr (4,304 ft2/hr) makes it the fastest wide format digital system in today's market, allowing Masterprint XL to meet ever-decreasing turnaround times, whilst maximising the use of the printer.

Not only has the business been able to expand dramatically, but it has been able to use the high quality printed results that the TURBOjet produces, through a combination of sharp text and clear point sizes as small as 8 points, to take a leading position in the production of indoor signage, window and exhibition graphics, and bus shelters, where close viewing is essential. These are all new markets for Masterprint XL.

For Masterprint XL, its jobs are its best calling cards and the most effective pieces of self-promotion possible. One of its clients was recently quoted in a national newspaper, stating that the only company in Poland who could print their job was Masterprint XL.

A recent job carried out on the TURBOjet makes Mielcarek particularly proud. "We had very little time to turn a 700m² self-adhesive vinyl job around, and I knew that the fastest and most cost efficient way to do it, whilst still guaranteeing the top quality required, would be on the TURBOjet. Using its user-friendly interface, the operators were able to print the window graphics to a really high quality standard in just four hours." However, it didn't end there, as Masterprint XL is not just a printer, but a full service company capable of applying any graphics that they produce. According to Mielcarek that was the hard part, with this particular job taking five days to install.

Masterprint XL's success lies not only in its ability to meet tight deadlines with high quality, cost-effective products, but also through being a full service agency. It has its own design studio that checks all colour margins and files, as ensuring colour quality is of the utmost importance to Masterprint XL and its clients. The company recently achieved ISO 9001 status for its strict standards, and stands out from its competitors by going out of the way to ensure customer satisfaction.

Currently, the machines at Masterprint XL are working to capacity, 24/7. So Mielcarek has taken the decision to expand the business once more with the help of Scitex Vision, and has just placed an order for an XLjet 5+ super-wide format press. It will enable Masterprint XL to step up its competitiveness through printing stunning indoor and outdoor super-wide graphics. Mielcarek has high hopes for the new press and the business that it will bring in, and is sure that it will continue to build on the strong reputation of the company. At this rate Masterprint XL will be taking Poland by storm in the not too distant future.

About Scitex Vision Ltd
Scitex Vision is a leading developer, manufacturer and service provider of cutting-edge digital printing presses and consumables for industrial applications including wide format graphic arts, packaging and textile. Backed by global marketing and support networks, Scitex Vision is committed to continuously provide high-quality, flexible and cost-effective solutions to printing houses all over the world. The company owns a core technology based on Aprion's patented drop-on-demand piezo inkjet print heads and water-based inks. Scitex Vision employs more than 500 employees worldwide with headquarters located in Netanya, Israel, and main subsidiaries in the USA, Europe and Asia Pacific. The majority of the Company's shares are owned by Scitex Corporation Ltd. The Company's other principal shareholders include: Clal Industries and Investments Ltd., Discount Investment Corporation Ltd., Israel Infinity funds, Hapoalim Nechasim (Menayot) Ltd., CDI Technologies Ltd., TDA Capital funds, Toyo Ink Mfg. Co., Ltd., IBM Corporation and Ricoh Printing Systems, Ltd.

Scitex and the Scitex logo are registered trademarks of Scitex Corporation Ltd. Scitex Vision and the Scitex Vision logo are trademarks of Scitex Vision Ltd.

For further information, please contact:

Scitex Vision Ltd.
Phone: + 972-9-8924819
E-Mail: Laura_Sussmann@scitexvision.com
Website URL: www.scitexvision.com