FOR IMMEDIATE RELEASE
June 24, 2005

Cooley And Kubin-nicholson Support First Hyundai Outdoor Campaign

Pawtucket, RI - When Hyundai Motors launched theeir first multi-million dollar outdoor advertising campaign in 2005, their plan called for over 250 digitally printed outdoor pieces, including billboards, various mesh wallscapes and 2-20' x 200' vinyl wraps, a tall order indeed.

The challenge to create all of the printed pieces was offered to Kubin-Nicholson, one of the largest litho/outdoor and digital printers in the nation. The Richards Group of Dallas, TX, the advertising agency for the project chose Kubin-Nicholson to do the printing for the campaign. Michael Hatley, Director of Print Services for The Richards Group said, “Because of the quick turnaround, size and scope of this project, we initially expected it would require multiple printers. With 18 major markets and almost 300 total faces, coordinating the job between multiple vendors could have been a logistical nightmare.

Kubin Nicholson had the size to handle the whole project. Their pricing was competitive and the recent addition of their Dallas facility allowed us to have more eyes on the initial color OK's than we ever could have had everything been done out of town. Our history with Kubin Nicholson gave us the confidence to trust them with this job”.

For the right fabrics for the job, Kubin-Nicholson chose Cooley COOLFLEX® digital printing substrates. COOLFLEX® 12 ounce billboard substrates were used for all of the billboards and the vinyl wraps, and COOLMESH® 8 ounce outdoor printing mesh was used for wallscapes. Kubin-Nicholson used over 210,000 square feet of COOLFLEX substrate and 15,000 square feet of COOLMESH for the entire project.

City regulations or zoning, the size of the piece being printed and the type of structure usually determine project substrates. Very large pieces are usually required on the lighter mesh material based on the sheer weight. Cooley Digital Products manufacturers a wide variety of versatile products, which meet the structural and weight requirements needed to meet the demands of the outdoor advertising market. Cooley products also meet regulatory requirements throughout the US, such as MEA and California State Fire Marshall. Ed Silva, Business Manager for Cooley Digital Products had this to say, “Cooley and Kubin-Nicholson have a long-standing relationship. We appreciate their confidence in our product for a job as critical as this. Cooley’s track record for offering multiple application media options that provide the highest level of image reproduction consistency provided Kubin-Nicholson with the confidence they needed for producing photo realistic graphics, regardless of the application or installation method.”

Meetings at Kubin-Nicholson to discuss the project parameter began on February of 2005. Hyundai’s approval of the artwork from The Richards Group took place in mid April at both of Kubin-Nicholson’s facilities. “The campaign was printed at both of our digital facilities, Milwaukee and Dallas, for added convenience, efficiencies of time and freight expenditure savings for our client. With the same equipment and stocks in both plants, Kubin-Nicholson ensured our clients color and quality consistency. Our clients were pleased that we could offer them these great benefits and really appreciated the efficiencies it provided them.” Says Dave Norris, Sales Representative for Kubin-Nicholson in Dallas.

With 260 hours of press time and 150 hours of finishing behind them Kubin-Nicholson completed the job a week early.

Kubin-Nicholson has been in the printing business for over seventy-five years and is a member of the Outdoor Advertising Association of America (OAAA), the Point of Purchase Advertising Institute (POPAI) and the Printing Industry of Wisconsin (PIW). Kubin-Nicholson has 150 employees with two plants and corporate offices in Milwaukee, and offices in Dallas, New York, Los Angeles and Chicago.

Kubin-Nicholson’s long list of clients include Target, Kohl’s Department Stores, McDonalds, Burger King, Toyota, Ford, and Anheuser-Busch. In addition, Kubin-Nicholson prints commercial point-of-purchase and packaging for a variety of national companies. For more information contact Kubin Nicholson, 8440 N. 87th Street, Milwaukee WI, 53224, phone 414-461-8100, fax 414-438-8550, web www.kubin.com.

Cooley Group has been in the substrate business for over seventy-five years and is a member of the Outdoor Advertising Association of America (OAAA). Cooley Digital Products, a division of the Cooley Group, manufactures a variety of substrates for billboards, banners, truckside applications and transit shelters, as well as a full range of other products for use in digital printing, such as backlit fabrics and mesh products. Cooley digital substrates can be seen around the world enhancing the image of many outdoor advertisers such as Calvin Klein, the Gap, and Old Navy.

Cooley Digital Products is headquartered in Pawtucket, RI with manufacturing plants and offices in Rhode Island and South Carolina, with warehouses located in Nevada and New Jersey.

Cooley Group
50 Esten Avenue
Pawtucket, RI
Phone: 800-992-0072 or 401-721-6215
Fax: 401-728-1910
E-Mail: info@cooleygroup.com
Website URL: www.cooleygroup.com