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FOR IMMEDIATE RELEASE
July 1, 2005
More Than $37 Billion Expected to Be Spent Worldwide on Wide Format Graphics Output by 2009
I.T. Strategies estimates that the worldwide retail value of digitally printed wide format graphics output (what the
end user pays for the printed output) reached $26 billion in 2004 and will grow to $37 billion by 2009, a CAGR of
7%. The majority of output is advertising related such as POP signage, trade show graphics and billboards. The
advertising-related segment of the market is increasing both incrementally and at the expense of screen and offset
printing technologies. However, decorative applications such as wallcoverings are increasing as more competitors
enter the market and print-for-pay shops look for newer, more lucrative applications.
About I.T. Strategies, Inc.
I.T. Strategies, Inc. is an established research and consultancy firm dedicated to serving companies in emerging digital printing markets.
The company delivers intelligent data, analysis, strategy, and implementation practices to vendors in the digital printing industry around
the world. From offices in Boston and Tokyo, I.T. Strategies conducts and delivers research data, offers interpretation and advice,
identifies specific opportunities, and helps organizations implement these strategies to achieve effective solutions.
I.T. Strategies
51 Mill St, Suite 2
Hanover, MA 02339
Phone: 781-826-0200
Fax: 781-826-0151
E-Mail: infocntr@it-strategies.com
Website URL: www.it-strategies.com
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