FOR IMMEDIATE RELEASE
June 28, 2005

'Building Your Digital Signage Business' Summit to Focus on Digital Signage Cost Effectiveness and Revenue Achievement

Chicago, IL - BTV+ Director Digital Display & Rich Media, Lyle Bunn will Co-chair the “Building Your Successful Digital Signage Business” Summit to be held November 15-16, 2005 at Chicago’s Eaglewood Conference Centre.

The Digital Signage Business Summit will bring together buyers and suppliers of all elements of Digital Signage to identify strategies for sustainable, profitable operations. Among other sessions, this event will consider which revenue models work best, creating standards, identifying future verticals and how profitable deals can be struck for both location owners and suppliers. Event information is at http://www.strategyinstitute.com/sponsorship/dsp_digisign_business.php.

“This event will provide very high value to businesses either involved in or considering Digital Signage” said David Laird, CEO of Strategy Institute, which has organized very informative digital signage events in New York and Toronto. “Knowledgeable and extremely experienced presenters, under capable Chairs, will make this event an invaluable learning experience for all attendees.

BTV+ addresses groups regularly on technology trends, business directions and the application of dynamic digital display, distance learning and satellite-based communications. BTV+ articles appear in industry publications often. These and other resources are available at www.btvplus.com. Lyle Bunn was recently named as Chair, Education Committee of the North America Digital Signage Group of POPAI.

“Digital Signage is about business” said Bunn. “Whether network ownership, the supply of components, creative or services, or using electronic displays to reach consumers or meet operational needs, cost-effectiveness is critical to success. This November summit will offer current and valuable insights”.

About Strategy Institute
The Strategy Institute is an independent, research-based organization which monitors and communicates changes and trends in business and business strategy, including such areas as technology, governance, investment toward improving business practice. The objective of the Institute is to provide decision-makers with strategic business information and executive education to enhance their business judgment. Events are structured to provide a high level of delegate interaction, with addresses and panel presentations by uniquely, highly qualified practitioners and executive decision-makers. The Strategy Institute is headed by David Laird, who is considered a leading authority in the field of executive education. David Laird holds an M.B.A. degree from Harvard University, where he was a Rotary Scholar, and a M.Sc. degree from The London School of Economics, where he was a Commonwealth Scholar. Prior to joining the Institute in 1994, he served as a consultant with KPMG's financial advisory services practice. See www.strategyinstitute.com

About BTV+
BTV+ was founded in 1981 and is a pioneer of interactive image display for distance learning, business communications and digital signage. BTV+ uses secure, internet protocol (IP) satellite communications currently serving over 13,000 locations in USA, Canada and Mexico. Over 20,000 hours per year of live content are provided for BTV+ clients in retail, grocery, banking, apparel, post office, gaming and automotive locations. BTV+ operates studios in the US and Canada. The firm’s core offering includes satellite bandwidth for business applications and its capabilities include large-scale, North America-wide project management, installation and operations. See www.btvplus.com

Strategy Institute
Phone: 416-944-9200
E-Mail: ono@strategyinstitute.com
Website URL: www.strategyinstitute.com/sponsorship/dsp_digisign_business.php