FOR IMMEDIATE RELEASE
Sept. 14, 2005

ScreenWorks Gears Up with a Shift to Daktronics Video Technology

BROOKINGS, S.D. ­ Sept. 14, 2005 - Daktronics Inc. (Nasdaq-DAKT) of Brookings, S.D., announces it has retrofitted two ScreenWorks video mobile trailers with ProStar® LED video technology.

“Daktronics removed the old frames to accommodate the new ones and installed the video boards in a phenomenally short amount of time,” said Sam Artinger, ScreenWork’s director of race operations and special projects.

The Mobile and Modular Video Group, a distinct division of Daktronics created to serve the needs of the rental and staging industry, retrofitted a video display on two of ScreenWork’s existing video-screen-mounted trailers—known as “Big-Mo’s.” Big-Mo #9 is a NEXTEL NASCAR-branded truck painted yellow and black with the NEXTEL NASCAR logo, while Big-Mo #8 will serve as a supplemental trailer. Both trucks are the first of ScreenWork’s units to be retrofitted with Daktronics products and will attend all NASCAR events.

Artinger said that ScreenWorks has been familiar with Daktronics products due to the company’s presence in permanent stadium installations.

“I’ve investigated the Daktronics product for years, but ScreenWorks didn’t choose them to retrofit their mobile units just because of the product. Daktronics has been around for a long time, and unlike most manufacturers, they’re located inside the country, so Daktronics is in a position to offer better on-going support,” Artinger said.

Once the video displays were retrofitted, Big-Mo #8 and #9 began to interlace America, bringing fans a crisp, vibrant and close-up view of events. Big-Mo #8 was used in California for the San Diego Street Scene Festival in July. Big-Mo #9, the NASCAR-branded truck, debuted this August at the Pocono Raceway in Pennsylvania, one of NASCAR’s most competitive superspeedways. ScreenWorks plans to use the Big-Mo units at more than 30 NASCAR races, as well as Indy Racing League (IRL) events, National Hot Rod Association (NHRA) events and the Harley Owners Meeting in Chattanooga, Tenn. “Reviews from clients and fans about both video displays have been fantastic,” Artinger states.

The Daktronics video displays run promotional pieces at the events for NEXTAL NASCAR and video feed of the actual race from 8 A.M. until the winner’s circle activities (post-race activities) are over. The technology delivers a bright, sharp image even in harsh outside lighting conditions. Both of the new video displays feature 4.4 trillion-color capabilities, 23 milimeters (.90 inches) center-to-center pixel spacing and an impressive viewing area of approximately 18 feet by 24 feet.

“ScreenWorks looks forward to working with Daktronics in the future because the product is easy to operate, the project-specific training our staff received was superior and the continued support outstanding,” Artinger said.

Replacing the old displays with the Daktronics product is a definite upgrade in video technology. ProStar® technology, HD-ready and available only from Daktronics, uses the latest in red, green and blue (RGB) light emitting diode (LED) technology to present live and recorded video images, colorful animation and vivid graphics with incredible brightness and wide angle visibility. The new video display will be operated with Daktronics proven Venus® 7000 controller and V-Link® video processor. Daktronics is recognized as the world’s leading provider of full-color LED video displays, with more than 1,500 displays sold and installed worldwide.

About ScreenWorks
ScreenWorks, a division of NEP, is the world’s largest provider of mobile and modular LED daylight video screens, providing product at the 2002 Winter Olympics, NASCAR and numerous Super Bowls. ScreenWorks has produced live concert televised events for The Rolling Stones, Eric Clapton and The Dave Matthews Band. The company also has provided live video production for touring artists Janet Jackson, NSYNC, George Strait, Jimmy Buffet, Ozzy Osbourne and Britney Spears. Contact ScreenWorks at 1580 Magnolia Ave., Corona, Calif., phone, (951) 279-8877, fax, (951) 279-1460.

About Daktronics
Daktronics has strong leadership positions in, and is one of the world’s largest suppliers of, large screen video displays and control systems, computer-programmable displays and electronic scoreboards. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Daktronics
331 32nd Ave.
Brookings, SD 57006
Phone: 605.697.4000
Fax: 605.697.4700
E-Mail: sales@daktronics.com
Website URL: www.daktronics. com