FOR IMMEDIATE RELEASE
December 6, 2005

Real Digital Media Named Exclusive Digital Signage Provider to National Retail Federation’s X06 Store of the Future

The Upscale Gourmet Market will demonstrate the most futuristic design components and technologies available to retailers

Sarasota, FL ­ Real Digital Media (RDM) today announced that it has been selected by the National Retail Federation as a sponsor and the sole provider of networked digital signage to the X06 Store of the Future at the upcoming NRF Annual Conference and Expo. The National Retail Federation is the world's largest retail trade association, and their Retail Big Show is the largest annual showcase of the newest and most effective products and technologies to improve retail businesses. The show is hosted at the Jacob Javits Center in New York, January 15 ­ 18.

Real Digital Media is known in the industry for providing reliable, scalable digital signage products and technologies for establishing point of purchase marketing, promotions and corporate communication networks. The company’s NEOCAST digital signage platform is the most comprehensive and integrated system on the market, and is ideally suited for the retail, hospitality and food service industries.

“Digital signage is increasingly becoming a topic of discussion, focus and priority among retailers,” said Jason Broom, VP of Marketing for Real Digital Media. “The Retail Big Show energizes the entire industry, and the X06 Store of the Future is an exciting and interactive venue for retailers to view innovative technology applications available to their stores. We look forward to a big show, in what appears to be a big year for digital signage.”

The X06 exhibit is designed and produced in partnership with Hybridia Design. Other sponsoring companies include Cisco Systems, IBM, IconNicholson, ID Merchandising, Intel, LG Electronics, MasterCard and Microsoft. Content services are provided by sponsor Nanonation.

“The NRF is proud to showcase a host of emerging technologies in its X06 Store of the Future,” said Tracy Mullin, NRF president and CEO. “Our future store concept is one of a kind, and serves as an exploration as to what’s possible in retail. Sponsors like Real Digital Media help make the future a reality for X06, and we’re excited to have them on board."

Real Digital Media’s NEOCAST solution will power digital signage throughout X06. From the Chocolate Café to the Wine Cave and beyond, many of the displays you will see delivering relevant, targeted messaging will be powered by NEOCAST Media Players. Compact, reliable and networked, the media players communicate with the centrally managed NEOCAST Media Server to enable the efficient distribution of tailored content and messaging that reaches X06 Store of the Future visitors where it counts, at the point-of-purchase.

At Real Digital Media’s booth, #781, the company’s executive team will be available to address questions regarding digital signage implementations, as well as offer a more in-depth look into the technology that powers NEOCAST digital signage networks and X06.

About Real Digital Media
Real Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.

Our family of NEOCAST digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time.

Real Digital Media
1605 Main Street, Suite 1100
Sarasota, Florida 34236
Phone: 513-478-7818
Fax: 941-556-0380
E-Mail: d.dyer@realdigitalmedia.com
Website URL: http://www.realdigitalmedia.com