FOR IMMEDIATE RELEASE
February 14, 2006

BTV+ Selected for New $40 Million Digital Signage Network

Digital Signage Network provided by BTV+ to Deliver Ads, Distance Learning and Sponsored Content in 3600 Sporting and Retail Locations

Mississauga, Ontario- BTV+ (www.btvplus.com) a recognized leader in Digital Signage, Distance Learning and Business Collaboration networks has been selected to supply and operate all elements of a state-of-the-art, Digital Signage out-of-home network. The multi-year contract is valued in excess of $40 million and will serve over 3600 sporting and retail locations.

BTV+ will provide all technology elements including display and playout hardware, content control software, satellite connectivity, installation, network operations and help desk.

The Digital Signage network will allow advertising, promotional messages and distance learning content to be displayed on individual, groups or all displays. Individual locations have the ability to provide content for local display in pre-determined areas of the multi-region display. Feeds such as news, weather, scores, alerts, etc can be provided. Features enabling security, minimal operating costs, compliance/audit reporting, high reliability, the addition of displays and connectivity to other on-location systems (i.e. networks, POS, audio, etc.) are included.

Each location will be equipped to handle radio frequency identification (RFID) triggering of display images which BTV+ has pioneered for retail, point-of-purchase merchandising, and other methods of display triggering.

The client includes Silicon Valley and sporting industry executives. Over 300 firms have expressed interest in advertising on the network which will reach a large, highly desirable demographic. Sporting associations and endemic suppliers expect to use the digital signage network for distance learning.

“This BTV+ Digital Signage system will support the excitement and commercial growth of the sporting sector” said Larry Steinman, President and CEO of BTV+. He added “its focus on the sale of goods, gatherings at events and play locations, and the way in which on-location display can improve the sport experience, makes digital signage a welcome addition to the sector”

About BTV+
BTV+ was founded in 1981 and is a pioneer of interactive image display for distance learning, multi-location digital presentation and digital signage. BTV+ uses secure, internet protocol (IP) satellite communications to serve locations in USA, Canada and Mexico. Over 20,000 hours per year of live content is delivered by BTV+ for its clients in the retail, grocery, banking, apparel, post office, gaming, automotive, hospitality and other sectors.. BTV+ operates studios in the US, Canada, and Mexico. The firm’s core offering includes satellite bandwidth for business applications and its capabilities include systems integration and large-scale, North America-wide project management, installation and operations. See www.btvplus.com

BTV+
Mississauga, Ontario Canada
Phone: 905-403-7063
E-Mail: lbunn@canbtv.com
Website URL: www.btvplus.com