FOR IMMEDIATE RELEASE
MAY 15, 2006

Coop and Neo Advertising launch the largest Screen Network in Switzerland

In partnership with the Geneva-based company Neo Advertising, Coop's Real Estate Division is outfitting all of its shopping centres with a screen network for the broadcasting of high definition programmes aimed at consumers.

The project involves the equipping of 21 Coop shopping centres with 400 high definition 42 inches LCD screens. The roll out plan has started and will be completed on the 1st of September of this year.

Developed to inform and entertain shoppers, the HD programmes will combine information about the centres, news, entertainment and advertising.

Christian Vaglio-Giors, the co-founder of Neo Advertising, explains that: "we are pleased about this partnership, which represents a far-reaching national project institutionalising this media. We found in Coop's Real Estate Division a dynamism and a vision that we share and are developing.”

"Following an initial promising experience with Neo Advertising we have decided to extend this project to all our shopping centres", says Philippe Sublet, Coop Head of shopping centres. "Neo Advertising won us over with the quality of its services and its understanding of our role as a designer, constructor and manager of shopping complexes".

This is excellent news for Neo Advertising, which is becoming the leading digital signage operator in Switzerland. Founded in autumn 2003 by Christian Vaglio-Giors and Alexandre de Senger, Neo Advertising soon asserted its position through its advertising expertise and its understanding of the retail sector.

Neo Advertising is already working with the biggest retailers and the country's leading advertisers. Following the success of its national experience, Neo Advertising is rapidly developing internationally to achieve its ambition of becoming a leading European screen networks operator.

Coop is the second largest retailer in Switzerland with revenues of USD 12 billion and market share of 20%. It employs 44,000 people with 1,400 super and hypermarkets. Coop Real Estate Division designs, builds and manages the shopping centres of the retailer.

NEO ADVERTISING
Avenue Blanc 47
Geneva, Switzerland 1203
Phone: +41 22 949 77 71
E-Mail: cvaglio@neoadvertising.com
Website URL: www.neoadvertising.com