FOR IMMEDIATE RELEASE
October 25, 2006
Wide Format Print Finishing a Source of Profit and Protection
Print finishing is a growing and
increasingly profitable step in the production of wide format inkjet graphics, according to a recent market research study by Web Consulting. The results indicate that the majority of shops surveyed that provide print
finishing (mounting and laminating) do so as a protective measure and more than 90% describe print finishing as profitable. The results of the study were presented by Web Consulting, a global graphic market consultancy, at the annual meeting of the Post-Print Manufacturers Association (PPMA) in Chicago.
Alan Anderson, Managing Consultant of Global Market Research at Web Consulting, highlights that "Several of the results of this survey are rather surprising. The majority of shops surveyed not only describe their print finishing as a profitable process, but 70% believe their mounting and laminating work will grow or maintain current production volumes in the next five years."
According to Al Boese, Executive Director of the PPMA, "Although advancements in printing technology have marginally diminished the need for some finishing services, other factors have caused an increase in demand.
This can be attributed to a heightened awareness among buyers and providers to the value of protecting and enhancing printed images. We were pleased with the results from this survey as the findings strongly support the themes of the white paper published by the PPMA earlier this year."
The online survey of current wide format inkjet users was conducted by Web Consulting in October 2006. The results are based on 109 usable responses and include statistically validated analysis on print finishing
profitability, reasons for finishing and predictions on the future demand of laminating and mounting services. For additional information on this study or on any of Web Consulting's industry reports or market research services, please visit www.web-na.com or email info@web-na.com.
Web Consulting
Founded in 1993, Web Consulting (www.web-na.com) is a leading global consultancy to the inkjet, screen printing, signage and industrial
decoration industries. Web Consulting provides a flexible range of services including primary market research, strategic analysis, market modeling and forecasting to companies participating in the markets for graphics, textiles and other specialty imaging applications for digital and analog printing.
Web Consulting uses a proven research methodology to support sound global strategies and provide accurate market understanding based on local market research and knowledge. In addition to its head office in Boston, MA, Web Consulting has a regional office in Shanghai, China.
MoreInk PR for Web Consulting
PO BOX 1390
Duxbury, MA 02331
Phone: 781-837-1555
E-Mail: mpopoloski@adelphia.net
Website URL: www.web-na.com