FOR IMMEDIATE RELEASE
December 4, 2006

Neo Advertising partners with Artisan Live to improve the Food Court Network

Mobile affiliate marketing model for digital signage networks continues expansion into the mall and retail environment to engage on-the-go consumers

TORONTO - ­ International group Neo Advertising has today announced their strategic partnership with Artisan Live to produce dedicated digital signage content, facilitate media sales, and extend Artisan’s Mobile Affiliate Advertising Program (MAAP). Together, the organizations will compliment each other’s offerings and create an effective digital signage solution for mall and in-store advertising.

“To remain the premier digital signage network here in Canada, Neo Advertising must now collaborate with out-of-home and merchandising budgets, as the shift from television to the retail level is happening,” says Benjamin Mathieu, CEO for Neo Advertising in Canada. “Partnering alongside Artisan Live, who produces leading content and works with many brands, agencies and retailers will allow us to keep on top of this shift.”

With Artisan Live’s MAAP, advertisers will have the opportunity to extend mobile promotions and receive cost-per-engagement advertising dollars, in turn delivering complete accountability to advertisers. “Driving consumers into stores with promotions such as mobile coupons and sms giveaways can enhance the consumer shopping experience, increase sales, and enable viral marketing,” says Raji Kalra, New Media Development for Artisan Live.

Today’s shoppers in a mall environment experience screens in the food court and an increasing number of screens in-store, as many retailers are adopting their own digital signage networks. Kris Matheson, Director of Artisan Live, comments, “Our role is to connect consumers with content that is relevant, interactive, and measurable in today’s generation of on-demand media consumption.”

About Neo Advertising Inc.
The Neo Advertising group is the European player of reference in the field of digital signage at the point of sale. Having recently acquired DAN Media in Canada, Neo expands their reach into the North American marketplace to compliment an existing European network of more than 1,000 screens, prestigious partners such as the French retail chain Carrefour, and a presence in Spain, Germany, Belgium and Switzerland. The Neo Advertising Group will reach a network of 50,000 screens by 2008. The Neo Advertising Food Court network delivers high output advertising and information in real time to a captive audience of more than 8.7 million consumers each week in 55 of the most prestigious shopping centres in Canada. Learn more at http://www.neoadvertising.com.

About Artisan Live
Artisan Live is North America’s premier full-service digital signage developer, making it "simply effective" for agencies, brands and publishers to advertise on the growing number of digital signage networks. Founded as a member of merchandising pioneer Artisan Complete in 2004, Artisan Live creates content and connects it to retail, mobile and other out-of-home networks. Learn more at http://www.artisanlive.com.

Artisan Live
100 Bentley Street
Markham, Ontario L3R 3L2
Phone: 905-475-2860
E-Mail: info@artisanlive.com
Website URL: www.artisanlive.com

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