 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Event Calendar | |
Message Boards | |
Classifieds | |
Product Showcases | |
Advertise | |
Join Now | |
|
||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Article Archive | |
Sign Company Search | |
Industry News/Releases | |
|
|||||
|
||||||||||||
|
|
|
|
|
|
|
|
FOR IMMEDIATE RELEASE
Out of Home Ad Revenue Grows 8.6% Through Third Quarter of 2006
Washington, DC Out of home advertising industry revenue grew
8.6% through the first three quarters of the year, accounting for $5.1 billion in total
spending, which is up from $4.7 billion for the same period a year ago.
“The industry’s growth has been stellar with revenue increases above 8.0% all year
which is ahead of most ad segments, and well above overall ad business growth,” said
Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of
America. “Out of home remains the second fastest growing ad segment behind the
Internet.”
Out of home media performance was up in seven of the top 10 advertising categories for
the first nine months of the year. The Local Services & Amusements category was the
fastest growing segment with gains of 27.4% and represented the largest dollar volume
reported for any category. The increase was due to strong local business advertising.
The Insurance and Real Estate category grew substantially with a 25.4% increase over
the previous year despite sluggish home sales. The Communications category grew
nearly as fast with a 24.9% increase over the previous year.
The Public Transportation, Hotels, and Resorts category grew 15.1% while the Retail
category was up 7.3% in anticipation of the holiday season. The Restaurants category
grew by 7.0% and the Financial category grew 3.8%. The Automotive Dealers &
Services category was flat at -0.6% and the Automotive Accessories category declined
by -7.8%. The largest decline was in the Media & Advertising category that was down -
8.7% due most likely to a lighter summer film release schedule.
The OAAA is the largest trade association representing the out of home advertising
industry. It is dedicated to leading and uniting a responsible out of home advertising
industry that is committed to serving the needs of consumers, advertisers and the public.
The OAAA’s nearly 1,000 member companies generate more than $6.5 billion annually
in ad revenues, representing more than 90% of industry income, and donate space to
charitable organizations in excess of $400 million each year.
OAAA (Outdoor Advertising Assoc. of America)
|
|
|
Home | Message Boards | Classifieds | Product Showcase | Event Calendar | HELP Tips & Tricks | Industry Resources | Associations | Retail Sign Shops | Site Map Books | Advertising Info | Privacy Policy | About Us | Contact Us Buyer's Guide Listings: Search | Add My Company | Edit My Company |
|
|
 |
 |
|
Learn about our advertising opportunities!
This site is best viewed at 800 x 600 resolution. |
|
