FOR IMMEDIATE RELEASE
March 21, 2007

Avery Dennison Chosen One Of The '100 Best Corporate Citizens' In The U.S.

PASADENA, Calif. ­ Avery Dennison Corporation (NYSE:AVY) was named one of the “100 Best Corporate Citizens” in the United States by CRO, a magazine serving Corporate Responsibility Officers. Avery Dennison was ranked 69th out of the more than 1,100 companies that were surveyed.

The list was started eight years ago by Business Ethics Magazine, which has been incorporated into the CRO. The list identifies companies that excel at serving a variety of stakeholders, including customers, employees, suppliers, investors and community. The data are collected by KLD Research & Analytics, an independent investment research firm.

“At Avery Dennison, operating according to our values and ethics is of the utmost importance,” said Dean A. Scarborough, president and chief executive officer. “We are committed to educating our employees about our values and operating principles. Acting responsibly helps us achieve our business goals anywhere in the world, in any business situation.”

The survey ranks companies on eight criteria, including community, corporate governance, diversity, employee relations, environment, human rights, product and total return average for shareholders. Avery Dennison received its highest scores in employee relations, product and diversity.

Avery Dennison conducts a number of employee relations programs that focus on continuous improvement of management skills and work environment. These programs include a biannual employee survey that evaluates the work environment in its facilities in 49 countries; leadership guidelines to help ensure consistency of management; and a global job posting system. With more than half of its employees located outside the U.S., Avery Dennison has developed a very strong and diverse workforce with approximately 50% of the company’s top 100 senior managers born outside the U.S.

"We salute the 100 Best for their leadership roles in the field of corporate responsibility," said Michael Connor, Publisher and Editor of CRO magazine. “The 100 Best distinguish themselves from their peers at other large public companies by embracing higher standards—combining strong financial performance with responsible practices on environmental and social issues."

Avery Dennison is a global leader in pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 company with 2006 sales of $5.6 billion. Avery Dennison employs more than 22,000 individuals in 49 countries worldwide who apply the Company’s technologies to develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include Avery-brand office products and graphics imaging media, Fasson-brand self-adhesive materials, peel-and-stick postage stamps, reflective highway safety products, labels for a wide variety of automotive, industrial and durable goods applications, brand identification and supply chain management products for the retail and apparel industries, and specialty tapes and polymers.

Avery Dennison Corporation
Pasadena, CA
Website URL: www.averydennison.com