_regnow.jpg&contenttype=jpeg "SGIA Expo 2012 - Las Vegas October 18-20, 2012")
|
|
|
|
|
|
|
FOR IMMEDIATE RELEASE
May 9, 2007
OAAA Honors 2007 OBIE Winners - BBDO New York Takes Best of Show Award
Washington, D.C. At a gala reception and awards dinner last night at the Manchester Grand Hyatt Hotel in San Diego, the outdoor advertising association held its 65th Annual OBIE Awards, the oldest and one of the most prestigious awards shows, recognizing creative excellence in outdoor advertising.
Best of Show honors were awarded to BBDO New York for its BBC World campaign, featuring a series that was entered into the following categories: Digital Display Media Series Campaign, Media Series Campaign, and Media Billboard. The interactive digital billboards display politically charged images and messages based on current events. The right and left side of the billboard display constantly updated poll numbers reflecting the contrasting opinions of passersby who use Bluetooth technology to register their vote on such topics as whether China should be regarded as a friend or a country of which to be wary.
“This year’s Best of Show combined relevancy, creativity, and technology. This campaign incorporated qualities that strongly position the outdoor industry as a medium in the forefront of innovation,” stated Nancy Fletcher, OAAA president and CEO.
In addition to Best of Show, an additional 15 OBIEs were awarded in individual categories at last night’s ceremony. BBDO won nine out of the fifteen awards from their offices spanning North America: New York, Detroit, San Francisco, and Toronto. Below is a list of categories, with winning advertiser, agency, and location.
2007 OBIE
WINNERS
|
Automotive,
Billboard
Chrysler, Jeep Wrangler
Unlimited
BBDO Detroit/New
York
Troy,
MI
|
Media,
Billboard
BBC
World
BBDO New
York
New
York, NY
|
|
Beverage,
Billboard
7-11
Slurpee
Dieste Harmel &
Partners
Dallas,
TX
|
Media, Series
Campaign
BBC
World
BBDO New
York
New
York, NY
|
|
Business & Technology,
Series Campaign
Bank of America
BBDO New York
New
York, NY
|
Transportation, Travel &
Tourism, Billboard
Air New
Zealand
BBDO
West
San
Francisco, CA |
|
Consumer Goods & Services,
Billboard
Barely
There
The Martin Agency
Richmond,
VA
|
Digital Display Media, Series
Campaign
BBC
World
BBDO New
York
New
York, NY |
|
Consumer Goods & Services,
Billboard
Apple
Inc.
TBWA\Media Arts
Lab
Los
Angeles, CA
|
Special FX,
Billboard
McDonald’s
Sundial
Leo Burnett USA
Chicago,
IL
|
|
Food & Restaurants,
Billboard
McDonald’s
Sundial
Leo Burnett USA
Chicago,
IL
|
Special FX, Series
Campaign
San
Francisco Zoological
Society
BBDO
West
San
Francisco, CA |
|
Food & Restaurants, Series
Campaign
Snickers
TBWA\Chiat\Day
New
York, NY
|
Best of
Show
BBC
World
BBDO New
York
New
York, NY
|
|
International,
Street
Furniture/Transit/Alternative
Friskies
Leo Burnett Publicidade,
LDA
Chicago,
IL
|
Hall of Fame
Walt Disney
Company
Burbank,
CA |
|
International, Series
Campaign
The Chrysler Jeep Dodge
Retailers of Ontario
BBDO Toronto
Toronto,
Canada
|
|
Thirty-nine Merit and 41 Finalist certificates were also awarded. The complete list of OBIE Winners, Merits, and Finalists can be found at www.oaaa.org.
High resolution digital files are available for all OBIE winners by contacting Heidi Kershaw at 202-833-5566 or hkershaw@oaaa.org.
The OAAA is the largest trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers and the public. OAAA’s nearly 1,000 member companies generate $6.8 billion annually in ad revenues, represent more than 90% of industry income, and donate space to charitable organizations in excess of $390 million each year.
The Outdoor Advertising Association of America, Inc. (OAAA)
1850 M Street, N.W., Suite 1040
Washington, DC 20036
Phone: (202) 833-5566
E-Mail: hkershaw@oaaa.org
Website URL: www.oaaa.org
|
