FOR IMMEDIATE RELEASE
May 14, 2007

Objectif Lune innovates with a major release of PlanetPress Suite and the launch of PlanetPress Server

Customers gain more options for PostScript and Windows printing

Montreal, Quebec­ - Objectif Lune, a leader in solutions for efficient design and high-volume printing of variable content documents, today announced the release of PlanetPress Suite Version 6 and the launch of PlanetPress Server, the newest addition to the company’s product portfolio. Allowing users to expand their print operations to all printers, PostScript or not, PlanetPress Server addresses the market’s changing printing practices and give customers more options for all their output. PlanetPress Suite 6 also makes more capabilities routinely available to more users, such as including PlanetPress Design with any purchased PlanetPress Suite module or printer licenses. Many connectivity features have also been added to allow users to communicate with external, e-commerce or web friendly applications making it easier for customers to standardize on one platform for processes involving their variable documents, transactional, transpromotional or promotional.

The addition of PlanetPress Server for unlimited Optimized PostScript and Windows printing benefits a wide swath of the printing marketplace. Users can drive any PostScript device using Optimized PostScript or any Windows or non-PostScript printer using Windows print drivers. This includes PCL, label, barcode and other specialty devices. Customers gain more flexibility for automation, routing, distributed printing and data repurposing for day-to-day printing operations, as well as occasional high-volume transactional print runs. Now Objectif Lune provides a fast and open solution and allows customers to print on any printer they have, PostScript or not, without the need to activate those printers.

“Since PlanetPress Suite was first launched in 1993, the market has changed significantly. With this innovative version, we’ve adapted our offering to the new ways our customers want to work,” said Didier Gombert, CEO of Objectif Lune. “Our customers can organize their print workflow however it works best for them. We’ve also simplified the process of acquiring PlanetPress Design, PlanetPress Search, archiving and other capabilities by making them available automatically within primary modules.”

PlanetPress Suite has become an established choice for repetitive, largely distributed, high-volume production jobs. Pages of variable content require less bandwidth to fully compose and send across the network to a printer, as in the printer-centric environment, a document template is sent to the printer just once. Through the printer’s RIP, the template reads and maps data to pages as they print. Only the data is sent for processing with minimal impact on bandwidth and spooling.

PlanetPress Server helps organizations maximize their printer resources to handle more work with greater efficiency, whether environments involve short runs of variable documents, single sites with multiple printing platforms, or enterprises with bandwidth issues from distributed printing. Customers can print simple documents using a Windows driver, while dedicating PostScript printers to documents with heavy spooling or performance requirements. Objectif Lune is the only company to commercialize a product that offers all three printing modes: Printer Centric, Optimized PostScript Stream and Windows Printing in one integrated solution.

Data Capture from Windows Print Stream
When print data from ERP, accounting or other Windows applications is available only as pre-formatted jobs, repurposing the information for pie charts, columns, barcodes or reports is nearly impossible. PlanetPress Suite 6 captures files from standard Windows applications and converts these print streams into a usable format for PlanetPress Design documents. Customers can repurpose the data in a flexible fashion and get more work done correctly and without delay.

Streamlined Product Offering Simplifies Standardization
With PlanetPress Suite 6, PlanetPress Design (formerly Design Tool) is offered as a complimentary module for unlimited workstations. This makes it easier and more affordable for companies to standardize on one design platform for their variable documents. At the same time, options for output are expanded because documents created with PlanetPress Design can be printed on any type or number of printers.

In a further consolidation, PlanetPress Image, PlanetPress Fax and PlanetPress Search are now bundled as PlanetPress Imaging. New customers receive all the products as a single item whenever any one is ordered, and current customers covered by OL Care will receive them at upgrade time. Customers gain a streamlined environment to simultaneously print, email, fax and archive documents in PDF, TIFF, JPG and other image formats. In addition, PlanetPress Suite 6 uses the same RIP engine as Adobe Distiller to ensure predictable and consistent PDF quality.

More Connectivity with Web Processes
Building on Objectif Lune’s XML technology, PlanetPress Server and PlanetPress Watch now interact directly with SOAP applications such as secure data transfers over the Internet (HTTPS) and with standard business applications such as CRM and ERP. Users can more easily integrate their digital document workflow with their web-based processes and services. PlanetPress Server and PlanetPress Watch process online forms for real-time fulfillment and they can communicate with a third party Web Server and launch a process based on the response.

Going Beyond Printing
“This new version of PlanetPress Suite brings Objectif Lune a step above the common printing solutions” continues Didier Gombert. “The fact that we are the only ones offering three printing modes (Windows printing, Optimized PostScript and Printer Centric) in one solution allows us to reach all organizations and to meet all their needs in terms of print management. Customers will also benefit from a flexible solution able to communicate to web services and external applications to fully embark on the wave of transpromotional communications and maximize the use of their solution organization-wide.”

About Objectif Lune
Founded in 1993 in Montreal, Canada, Objectif Lune has continued to experience rapid growth. In 2004, the company acquired Atlas Software BV, developer and marketer of PrintShop Mail, an easy-to-use, entry-level tool that optimizes the merging of variable database information with document design. In June 2006, Objectif Lune entered the world of PCL printing with the acquisition of a German leader, Prout Software, and added PCL to its PostScript solutions portfolio. With this acquisition, Objectif Lune expanded its support for popular printing platforms to include the vast PCL market and gained technological expertise to start reaching a new type of customers. To help businesses make the most out of their variable data printing operations, Objectif Lune also offers a full range of professional services including software integration, document design and custom development. Objectif Lune’s customers and partners also benefit from the company’s team of instructors with complete and tailored training programs to help users leverage the full power of their variable data applications. For more information on Objectif Lune’s products and services, visit www.objectiflune.com.

Objectif Lune
2030 Pie-IX, Suite 500
Montreal, Canada H1V 2C8
Phone: 5148755863
E-Mail: paquetteg@ca.objectiflune.com
Website URL: www.objectiflune.com