FOR IMMEDIATE RELEASE
June 19, 2007

Outdoor Ad Revenue Continues Growth Trend

Washington, D.C. ­ Outdoor advertising industry revenue sustained last year’s strong growth trend with an 8% increase in the first three months of 2007, accounting for $1.6 billion in total spending.

“The industry’s growth has remained consistent and is significantly better than the total ad industry which decreased 0.3 % in the first quarter of this year,” said Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America.

Outdoor media performance was up in nine of the top ten advertising categories for the first quarter of this year. The Communications Category posted the largest gain, up 20.0%. The Insurance and Real Estate Category remained strong with a 14.7% increase over the first quarter of 2006, stimulated by agents eager to compete in a cooling housing market.

The Automotive Accessories & Equipment Category surged by posting strong gains of 13.1% over the same time period last year, after several quarters of decreased spending. The Automotive Dealers & Services Category was up 6.1% for the quarter.

The greatest spending was in the Local Services and Amusements Category which grew 11.5% in the first three months of the year. The Restaurants Category (9.7%), Public Transportation, Hotels & Resorts Category (3.4%), Retail (0.6%), and Financial Category (0.1%) experienced increases.

The OAAA is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers, and the public. The nearly 1,000 OAAA member companies generate more than $6.8 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $390 million each year.

OAAA issues full industry revenue figures that include, but are not limited to, CMR’s data on billboards, Miller Kaplan audit information, member company affidavits, and media statistics based on a mix of recognized nationally syndicated data sources.

Outdoor Advertising Association of America (OAAA)
1850 M Street, N.W., Suite 1040
Washington, DC 20036
Phone: (202) 833-5566
E-Mail: hkershaw@oaaa.org
Website URL: www.oaaa.org