FOR IMMEDIATE RELEASE
August 1, 2007
Avery Graphics Releases New Easy Apply RS Wrapping Films
Painesville, OH Avery Dennison Graphics & Reflective Products Division announced the release of new Easy Apply RS Wrapping Films. The new wrapping films feature Avery Dennison’s patent-pending Easy Apply RS™ technology which adds repositionability and slideability to the opaque, solid-color cast films. “The Easy Apply RS Wrapping Films come in six colors and are great for vehicle and fleet wraps with large areas of solid color,” said Lance Hutt, Global Digital Products Manager at Avery Graphics. “These films are high quality cast vinyl films with a gloss face that will save shops printing costs and time.”
Highlights of the Easy Apply RS™ Colored Wrapping Films features include:
Easy Apply RS™ is the fastest applying film in the industry, 15% faster to apply than the leading competitor.*
Avery Graphics guarantees removability of Easy Apply RS™ for the life of the graphic up to five years.
Easy Apply RS has a glossy, paint-like appearance.
Applying the wrap is easier than ever. Installers can drape the vinyl over the vehicle and position it. If it’s not exactly where the installer wants it, they can slide it to where they want it to be and reposition. Air bubbles and wrinkles aren’t a problem because of the Easy Apply RS™ air egress channels.
Vehicle wrappinginstalling graphics on cars, trucks, vans and trailersis a booming advertising mediumfrom individual car owners to small and large businesses and Fortune 500 companies. The Traffic Audit Bureau for Media Measurement reports that vehicle advertising can generate from 30,000 to 70,000 sightings per day and when compared to other advertising mediums, the cost of mobile advertising is lower than a billboard in a high traffic area.
The Easy Apply RS Wrapping Films are available in black, canary yellow, dark red, tomato red, sapphire blue and forest green in 60” x 50 yard rolls. Custom color matching is available for any opaque color in 48 and 60 inch-wide rolls.
For more information, including pricing and roll sizes, printers can contact their local distributor, Avery Dennison sales associate or the AnswerLine at 800-443-9380. Information is also available online at www.averygraphics.com.
Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500 company based in Pasadena, California, with 2006 sales of $5.6 billion. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com.
* Based on recent performance testing. For study details, please email easyapplyrs@averydennison.com. Independent results may vary.
Strata-G Communications
250 West Court Street
Cincinnati, Ohio 45202
Phone: 5133818855
E-Mail: cheryl.besl@strata-g.com
Website URL: www.strata-g.com
