FOR IMMEDIATE RELEASE
November 1, 2007
GSG Develops Compass Decals To Guide New York City Subway Passengers In The Right Direction
NEW YORK - Graphic Systems Group today announced that they are the production company that helped develop the compass sidewalk decals for Grand Central Partnership. Earlier this month (October 16th), New York City Transportation Commissioner Janette Sadik-Khan, Grand Central Partnership (GCP) President/CEO Fred Cerullo and MTA CEO Lee Sander unveiled the first of what they hope is many directional compass decals on sidewalks at subway exits in Midtown Manhattan. GSG, the country's largest production agency, specializes in developing unique and innovative promotional tools for their corporate and government clients. GSG has continuously worked with Grand Central Partnership to develop and install projects for NYC. For more information on GSG, go to www.gsgnyc.com.
"The 24" decals were produced on a HP 9000 plotter and imaged directly onto 3M concrete vinyl wrapping," notes GSG president Ken Madsen. "Applied with very aggressive adhesive and poly-carbonate over-laminate, the compasses are skid and peel-resistant. We used similar materials, with great success, for street signage we produced in 2000 during the 'Subway World Series' between the Yankees and the Mets. Though the first four compass decals are part of a pilot program, they're designed each to be readable and decorative for years to come. Once the program is deemed a success, we look forward to producing the additional compass signage per the city's needs."
Compass Signage
Each compass sidewalk decal displays the name of the street and what street lies one block in each direction. The pilot program aims to assist pedestrians and exiting subway passengers to quickly orient themselves. GSG has installed four decals, each near subway exists:
- 42nd Street near Third;
- On the west side of Lexington Avenue between 42nd Street and 43rd Street, adjacent to Grand Central;
- On the south side of 51st Street between Lexington Avenue and Park Avenue;
- And on the south side of 53rd Street between Madison Avenue and Park Avenue.
"Not a single person, native New Yorker or visitor, can truthfully claim that they have not, at least once, been confused as to which direction to walk when emerging from a subway station," said NYC transportation commissioner Sadik-Khan.
About GSG
GSG is located in the heart of New York City is the America's leading production agency. Since 1979, GSG has been called upon by the top Fortune 100 companies and others such as Citibank, Elizabeth Arden, Maybelline, Revlon, Estée Lauder, NBC, and Colgate Palmolive for their expertise in production, imaging, and design. Located in a 40,000 sq. foot facility on Union Square, GSG offers every service required to move a project from the cocktail napkin to print, including design, digital photography, retouching, and page-layout, digital printing, and database management services. GSG can be found online at http://www.gsgnyc.com.
Copyright 2007. All brand names and product names are the property of their respective owners and may or may not be trademarked.
Graphic Systems Group LLC
New York
Phone: 646-230-1900
E-Mail: kmadsen@gsgnyc.com
Website URL: http://www.gsgnyc.com
