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FOR IMMEDIATE RELEASE
Out of Home Revenue Grows 7.0% in 2007
Washington, DC - Out of home advertising industry revenue grew 7.0% in 2007, accounting for $7.3 billion in total spending.
“Out of home was one of the strongest performing media segments last year, growing at a pace higher than the overall ad industry,” said Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America.
Media spending in seven of the top ten categories, ranked by outdoor advertising expenditures, increased year over year. Finishing a strong year for out of home, the Communications category grew the fastest among the top categories, with a gain of 35.7% over 2006. Revenue in the Communications category increased $172.3 million over the previous year, representing the largest revenue gain in the top categories.
The Automotive, Auto Accessories & Equipment category gained 11.8% for the year and the Insurance & Real Estate category grew by 9.2%. Also posting gains for the year were the Public Transportation, Hotels & Resorts category (7.0%), the Miscellaneous Services & Amusements category (4.9%), the Restaurants category (3.6%), and the Automotive Dealers & Services category (1.0%).
OAAA issues full industry revenue estimates that include, but are not limited to, Miller Kaplan, TNS data on outdoor, member company affidavits, and media projections based on a mix of recognized nationally syndicated data sources. Revenue estimates include billboard, street furniture, transit, and alternative outdoor media spending.
Please click here for comprehensive category charts.
OAAA is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers, and the public. The nearly 1,000 OAAA member companies generate more than $7.3 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $390 million each year.
Outdoor Advertising Association of America (OAAA)
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