FOR IMMEDIATE RELEASE
May 23, 2008
SGIA Survey Indicates Imagers are Expanding Sales Opportunities - 2008 Business Growth Survey Report Now Available
SGIA Survey Indicates Imagers are Expanding Sales Opportunities
2008 Business Growth Survey Report Now Available
Fairfax, Virginia — Using the Internet and new ad campaigns, 40 percent of the SGIA Business Growth Survey respondents plan to grow their business by increasing internet sales in 2008. Other imagers will grow by hiring staff, adding equipment and new products.
Of the respondents, 49 percent are planning to offer new products this year. Garment decorators (25.7 percent), graphic producers (35 percent) and industrial-use printers (45.7 percent) say these new product lines are the reason they are purchasing equipment in 2008. Most imagers will pay cash for their purchases of equipment about one third of the time.
The survey report offers a complete analysis of actual equipment purchase plans as compared with planned purchase projections from 2006, 2007 and 2008 broken down by industry sector: Graphic Producers, Garment Decorators, Industrial-Use Printers and Suppliers/Distributors.
To see the most-purchased equipment in each sector, members can access the complete survey report free of charge, online at SGIA.org, Keyword: Surveys. The summary also is online at SGIA.org and available to all interested parties.
http://www.sgia.org/surveys_and_statistics/
“Almost half of imagers reported that finding new customers is difficult,” said SGIA’s Business Information Associate Katy Lellelid. “But most are overcoming this challenge by launching new marketing and advertising campaigns because they see the need to expand to new markets to stay profitable.”
The Business Growth Survey ran from mid-March to mid-April and collected information about sales per employee.
Other survey reports posted online include the 2008 Financial Outlook Report, 2007 Safety Inititives Survey, and 2007 Wage & Salary Survey. For more information visit SGIA.org, Keyword: Surveys.
http://www.sgia.org/surveys_and_statistics/
SGIA — Supporting the Leaders of the Digital & Screen Printing Community
“Specialty imaging” comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they’ll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, signs, advertisements, garments, containers and vehicles. Make the most of your specialty imaging business. Take full advantage of the information on SGIA.org, and experience the specialty graphic imaging industry firsthand at SGIA ’08 (Atlanta; October 1518, 2008).
SGIA
10015 Main St.
Fairfax, VA 22031
Phone: 703-359-1301
E-Mail: cass@sgia.org
Website URL: www.sgia.org
