FOR IMMEDIATE RELEASE
August 08, 2008

viscom frankfurt 2008 keeps growing and growing

Demand just doesn’t stop: two months before the fair opens, 213 exhibitors from 23 countries have already confirmed their participation in viscom frankfurt 2008. And registrations keep coming in. After the exhibition area had already been extended by 10 percent by the month of June, companies now occupy an area that is 46 percent larger than that of the previous event in 2006 (then still called PRO SIGN). “We are very happy that, even with the many trade fairs this year, our exhibitors take advantage of viscom to show their products“, says viscom Director Petra Lassahn. “This shows that the broad and professional range of products and services we offer at viscom frankfurt 2008 is well accepted by our customers.“

The international trade fair not only offers an enormous variety of exhibitors but also a wide range of information and services for the entire advertising technology industry. After its successful premiere in 2007, the viscom INNOVATION AWARD will again be presented this year. There will be five award categories: Digital Printing/Large Format Printing, Textile Processing, Light Advertising, Signmaking for POS (finished products such as presentation systems to be set up at the point of sales) and Signmaking for Machinery, Materials, Software, Tools, Application Technologies and Installation Techniques for the manufacture of advertising technology products. Furthermore, the “Light Advertising Best Practice Award“ will be presented for the first time. This prize is awarded for particularly good applied examples of light advertising installations.

The Best Practice Award in the Digital Signage segment will also be presented for the second time at viscom frankfurt 2008: the three categories for which manufacturers, service providers and retailers can register their products are Retail Signage ­ digital signage application in the retail sector; Information Signage ­ digital signage applications, showing information on public display systems and Routing ­ digital signage applications as routing systems in public areas. The products will always be entered by suppliers and clients.

The demonstration area at viscom frankfurt 2008 promises a display of advertising technology in practice: On all three days of the fair practical examples will be shown in many live demonstrations here. On the 200 sqm area visitors will have the opportunity to experience the latest trends and technologies close-up. There will be a wide range of topics: ALCAN COMPOSITES - Alcan Singen GmbH presents “Processing and finishing of aluminium composite panels“, Karl Gröner GmbH supplies information on “Textile processing techniques“ and LOGO! GmbH on “Light box construction“. “Decorative and figure design“ will be shown in an area occupied by Malerei & Werbung Alfred Werker whereas FOLIATEC Böhm GmbH & Co. Vertriebs KG will give demonstrations on the “Installation of autoglass films“. MADEIRA Garnfabrik Rudolf Schmidt KG will demonstrate “Embroidery on textile advertising media“. Deutsche adp will show the application of a full vehicle wrap. Another focal topic is LED installations, demonstrated by nextLED GmbH / SR Rosen.

In addition to an extensive supporting programme on all three days of the fair with numerous seminars, workshops, lectures and practical examples from the entire field of visual communications, viscom also takes up topics such as Industrial Inkjet Printing. In this segment viscom frankfurt 2008 presents a special show entitled “Industrial Inkjet meets Material“ with innovative materials and information on manufacturers, possible uses and processing methods. From its stock of several thousands of objects, the Stuttgart materials agency raumPROBE will present a large number of examples of innovative materials suitable for the application of industrial inkjet printing. The special show “Industrial Inkjet meets Material“ is subdivided into three segments: Materials, inks and paints for industrial inkjet printing, as well as Examples of printed materials from various industries and new experiments. In a practical test with examples, PPS Imaging GmbH and Sander Digital Pictures will give demonstrations of the variety of materials suitable as substrates for printing.

On the first day of the fair at the viscom workshop and during the Digital Signage Days there will be all-day discussions of the essential questions in connection with the topic of digital signage. At the viscom forum the FVL Fachverband Lichtwerbung will provide a lecture on energy saving and CO2 reduction potential in light advertising installations. Events at the viscom forum will be rounded off by the Adobe Workshop which will offer great variety. The second part of the Digital Signage Days will devote a full day to the topic of Content Production. At the same time, FVL Fachverband Lichtwerbung will provide information at the viscom forum on the professional installation of light advertising systems below 1,000 Volt. “Media production: Trends or Business as usual“ will follow afterwards as the topic dealt with by the Fachverband Medienproduktioner e.V. On the viscom Saturday, the all-day Corel Workshop with its wide range of topics will be held at the viscom workshop. Parallel to this event, the Advertising Technology Day, held in cooperation with ZVW Zentralverband Werbetechnik, provides the opportunity at the viscom forum to obtain information on topics such as expert assessment and investigation work, professional training and typography. More information on the various seminars and workshops is available on the Internet at www.viscom-messe.com .

This year’s viscom night with the presentation of the viscom INNOVATION AWARD and the Digital Signage Best Practice Award will be held on the evening of the second day of the fair in the German Film Museum.

The organisers, Reed Exhibitions Deutschland GmbH, expect around 240 exhibitors and 7,500 visitors from 30 countries at viscom frankfurt 2008.

Reed Exhibitions Deutschland GmbH
Völklinger Straße 4
Düsseldorf, Germany 40219
Phone: +4921190191191
E-Mail: EvaMaria.Geef@reedexpo.de
Website URL: www.viscom-messe.com