FOR IMMEDIATE RELEASE
December 15th, 2008

Ecast Adds ADCENTRICITY Inventory to the ADCENTRICITY Media Sales Platform

Toronto, ON, Canada - Ecast, the operator of one of the country’s largest interactive out-of-home media networks, has selected ADCENTRICITY to help further monetize its advertising inventory. With this new relationship, Ecast is providing yet another avenue for national advertisers and their agencies to reach the highly desired demographic available through Ecast’s unique media properties.

Ecast’s hospitality network encompasses more than 10,000 bars and nightclubs in major DMAs across the United States and brings the functionality and interactivity of the Internet to out-of-home venues. Utilizing Web-based technology including DoubleClick® DART®, Ecast delivers targeted, on-demand content including interactive advertising, video, music, real-time surveys, games, social applications and more. The company recently launched the Ecast EQ™, a next generation in-venue device for the bar and nightclub market, and the Ecast IQ™, a touchscreen digital signage product that gives marketers a dramatically different way to entertain and inform consumers in out-of-home markets including retail, hotel and sports arenas.

“We’re thrilled to be working with Ecast,” said Graeme Spicer, Vice President of Media & Retail Partnerships with ADCENTRICITY. “The Ecast network allows advertisers to engage consumers in incredibly creative and interactive ways, and we’re looking forward to collaborating with Ecast to build their inventory into many future campaigns.”

“ADCENTRICITY is unique in scale and in terms of their level of planning sophistication in the digital out-of-home space,” stated Jim Pothier, Director of Advertising Sales for Ecast. “By serving as a single point of contact for advertisers, agencies and networks, they clearly see the big picture. Their approach of presenting integrated campaigns that reach targeted audiences across potentially a dozen or more networks ensures that their sales efforts augment our own sales activities."

About ECAST
Ecast is the leader in place-based interactive media. Its hospitality network delivers digital music, games, entertainment, information and interactive advertising to more than 10,000 bars, restaurants and nightclubs across the United States. Leveraging the personal impact of touch combined with the interactivity and targeting of the Internet, Ecast brings unsurpassed consumer engagement to out-of-home markets. The Ecast EQ™ product for the bar and nightclub market dramatically changes how consumers interact with in-venue entertainment. With the launch of Ecast IQ™, Ecast is expanding its placed-based interactive media into a broad range of markets including retail, hotel, medical and sports arenas. For more information, please visit www.ecastnetwork.com.

About ADCENTRICITY Inc.
ADCENTRICITY specializes in supporting Brands and Agencies in understanding “what works” in Digital OOH media providing brands a “1 Plan, 1 Buy, 1 Bill” solution across North America, resulting in a strategic Digital OOH media plan and buy. As expert Digital OOH media strategists, ADCENTRICITY provides a high-touch service, supported by an advanced media platform and in-depth supporting research, together enabling intelligent and strategic media planning decisions and effective media investments across the Digital OOH medium.

ADCENTRICITY delivers advertising campaigns across over 80 networks and only to the venues and screens that meet the target audience profile and, more importantly, the campaign strategy. Currently ADCENTRICITY is partnered with over 130,000 quality place-based screens in over 16 main venue categories and over 70 sub-categories such as, Universities, Shopping Centers, Transit, Sporting Event and Arenas, convenience stores, Restaurants / Bars, Elevators, Gas Stations, Office Buildings, ATMs, etc.

For more information visit: www.adcentricity.com.

Adcentricity
145 West 45th Street, Suite 701
New York, NY 10036
Phone: 1.866.611.DOOH (3664)
E-Mail: info@adcentricity.com
Website URL: www.adcentricity.com