FOR IMMEDIATE RELEASE
January 19, 2009

Dynamax Technologies Introduces Digital Signage Industry’s

Global Digital Signage Solutions Leader to Offer Dedicated Product, Based on Widely-Used Rich Media Technology, As Key Add-On to Market-Leading Application POVNG

BLACKBURN, U.K. — Dynamax Technologies Ltd., a global leader in digital signage solutions, today announced the introduction, availability, and pricing of a new, revolutionary digital signage software graphical user interface (GUI) based on Microsoft Corporation’s patented Silverlight™ technology. The new offering is available exclusively through Dynamax Technologies, and its channel partners, beginning February 1, 2009.

The stand-alone product, the industry’s first media application to be designed using Silverlight, was specifically engineered to serve as a rich media add-on to the company’s market-leading digital signage software application, POVNG. When added to the solution, the Silverlight-based interface provides users with immediate access to POVNG, and its full complement of digital signage network management features, remotely via any standard Web browser.

Dynamax Technologies will demonstrate the new Silverlight-based interface at Digital Signage Expo 2009, Feb. 24-26, 2009, at the Las Vegas Convention Center in Las Vegas, Nev. Digital Signage Expo is the largest international trade show and conference exclusively dedicated to digital signage, interactive technology, and out-of-home (OOH) media networks in the retail, hospitality, financial, and transportation sectors.

The new interface was designed exclusively using Microsoft Silverlight, a programmable Web browser plug-in that enables high-end, interactive features, such as animations, vector graphics, and audio-video streaming, typically found in rich-media Internet applications. Released in October of 2008, the most recent edition of the technology, Silverlight 2 offers a media-rich experience, and compatibility with PCs and Intel-based MAC OS X systems.

“Dynamax Technologies’ new stand-alone Silverlight-based user interface takes digital signage content management software to the next level by facilitating simple, easy-to-use, and remote access to POVNG player features and functionality from anywhere in the world,” said Howard D. Smith, director and chief technology officer (CTO) of Dynamax Technologies Ltd. “Because of its roots in and incorporation of best-of-breed rich media elements, this new product represents the future of user interfaces within out-of-home media applications, and the next wave of technology for remotely managing digital signage networks.”

Worldwide adoption of Silverlight continues to gain traction among developers, with market penetration in the U.S. at more than 30 percent, and in some companies at almost 50 percent. The Silverlight developer community ecosystem is also growing, and now includes more than 150 partners and tens of thousands of applications on the market today. During the 17 days of the 2008 Summer Olympics in Beijing, China, NBCOlympics.com, NBC Sports’ dedicated Olympic Web site powered by Silverlight, hosted more than 50 million unique visitors, resulting in 1.3 billion page views, 70 million video streams, and 600 million minutes of video watched. In addition, the technology increased the average user’s time on the site from three to 27 minutes. Broadcasters in France (France Televisions SA), the Netherlands (NOS), Russia (Sportbox.ru) and Italy (RAI) also chose Silverlight to deliver Olympics coverage online. In addition, leading companies such as CBS College Sports, Blockbuster, Hard Rock Cafe, Yahoo! Japan, AOL, Toyota, HSN, and Tencent are building their next-generation online experiences using Silverlight.

Media and Analyst Briefings at Digital Signage Expo 2009
Dynamax Technologies executives, including CTO Howard D. Smith and North American Vice President and General Manager Tom Nix, are available for media and analyst briefings, and in-depth demonstrations of the Silverlight interface and POVNG at Digital Signage Expo 2009. To schedule a media or analyst briefing at the show, or for additional information, please contact Keith R. Pillow by phone at (805) 389-1815, or via e-mail at keith@abelsongroup.com.

Dynamax, Dynamax Technologies, and POV, and their logos, are trademarks of Dynamax Technologies Ltd., or its affiliates in the U.S. and other countries.

Microsoft and Windows are registered trademarks of Microsoft Corporation. Silverlight is a trademark of Microsoft Corporation. Other names may be trademarks of their respective owners.

About Dynamax Technologies Ltd.
Headquartered in the United Kingdom, with regional offices in New York, N.Y., Dynamax Technologies Ltd. is a global leader in digital signage software applications, and a leading designer of out-of-home communications networks for media content owners and distributors, retailers, government agencies, universities, and Fortune Global 500 corporations. Dynamax enables its clients to connect with core target audiences by eliminating many of the complexities associated with launching and maintaining digital signage networks. The company’s flagship product, POV, reaches over 30 million consumers around the world each week by delivering customized and highly-targeted news, advertising, and informational content in real time to thousands of networked screens from a single location. Dynamax has strong partnerships with major digital signage, information technology, and audio/visual hardware vendors, and important customer relationships with top-tier retailers, content providers, and corporations. For more information, please visit http://www.dynamaxworld.com.

Dynamax Technologies
Suite 609, 275 Madison Avenue
New York, NY BB1 5UD,
Phone: 10016
E-Mail: michelle@abelsongroup.com
Website URL: http://www.dynamaxworld.com